2009, Experimentation, ROI and Testing

6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated.

Business Intelligence

Business Intelligence Analytics Cost-Benefit ROI

Themes and Conferences per Pacoid, Episode 9

Domino Data Lab

MAY 8, 2019

So much work in machine learning – either on the academic side which is focused on publishing papers or the industry side which is focused on ROI – tends to emphasize: How much predictive power (precision, recall) does the model have? Let’s unpack that one: it’s quite important. Does it beat existing benchmarks, i.e., is it SOTA?

Machine Learning

Machine Learning Data Science Modeling Visualization

Data Leaders Brief

6 Case Studies on The Benefits of Business Intelligence And Analytics

Themes and Conferences per Pacoid, Episode 9

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