The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act
Occam's Razor
APRIL 8, 2013
Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. You're choosing only one metric because you want to optimize it. That metric is tied to a KPI. It's the target for your KPI. But it is not routine. So, how do we fix this problem?
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