Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. You're choosing only one metric because you want to optimize it. That metric is tied to a KPI. It's the target for your KPI. But it is not routine. So, how do we fix this problem?

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

SEPTEMBER 29, 2009

Ideally you'll measure the number prior to your branding campaign, say Feb 2009, and then you'll measure it again during your campaign, March 2009. You can accomplish these goals: ~ Get an optimal understanding of what kind of people you ended up attracting to your website (look at primary purpose & distribution).

Measurement 128

Measurement Metrics Analytics Marketing 128

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Your KPI questions per attendee was off the chart!"

Metrics 90

Metrics B2B Analytics Measurement 90

Domino Data Lab

JULY 9, 2019

When he retired in 2009 he had some time on his hands. or are you looking for me to help you decide on what is the optimal treatment in order to get the outcome you want?” They want to know what’s the optimal treatment. ” And Mark said, “Yes, we’ve got a lot of data. Please help us make sense of it.”

Data Science 112

Data Science Machine Learning Advertising Modeling 112