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6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

As a result of the relocation, the analytics team analyzed metadata attached to employee calendars and found a 46% decrease in meeting travel time which translated into estimated savings of $520,000 per year in employee time. This company was originally founded in 2009 as a black car-hailing service in San Francisco.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

Maybe they analyzed the metadata from pictures and found that there was a strong correlation between properties that rented often and expensive camera models. By late 2009, that experiment was a success, too; they'd climbed back up to 4.5 million users, with strong engagement. Case Study 3: High Score House.

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