The Unofficial Google Data Science Blog

JULY 22, 2020

by ALEXANDER WAKIM Ramp-up and multi-armed bandits (MAB) are common strategies in online controlled experiments (OCE). These strategies involve changing assignment weights during an experiment. The first is a strategy called ramp-up and is advised by many experts in the field [1].

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Experimentation Statistics Testing Strategy 95

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Create a distinct mobile website and mobile app measurement strategies.

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The Unofficial Google Data Science Blog

OCTOBER 12, 2017

There is no longer always intentionality behind the act of data collection — data are not collected in response to a hypothesis about the world, but for the same reason George Mallory climbed Everest: because it’s there. Make experimentation cheap and understand the cost of bad decisions.

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Experimentation Testing Statistics Metrics 61