Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets
Occam's Razor
APRIL 19, 2010
Definitions and standard perspectives on these terms will be covered in this post: Business Objectives. The post will end with a Web Analytics Measurement Framework. Business Objectives: This is the answer to the question: "Why does your website exist?" The objectives must be DUMB : Doable.
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