Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets
Occam's Razor
APRIL 19, 2010
"What is the difference between a metric and a key performance indicator (KPI)?" Key Performance Indicator: Key performance indicators (KPI's) are metrics. That last word – objectives – is critical to something being called a KPI, which is also why KPI's tend to be unique to each company.
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