Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets
Occam's Razor
APRIL 19, 2010
Metrics almost always appear in columns in a report / excel spreadsheet. I might use other metrics in my reports, say Visits or # of Videos Watched or whatever. It is rare, even with the best intentions, that you'll create targets for all the metrics you'll report on. This is a crude way to think about it but.
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