Remove 2010 Remove Data mining Remove Experimentation Remove Reporting
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Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Dive into Mobile Reporting and Analysis. Dive into Mobile Reporting and Analysis. Media-Mix Modeling/Experimentation. Dive into Mobile Reporting and Analysis.

Metrics 141
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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

Instead, we focus on the case where an experimenter has decided to run a full traffic ramp-up experiment and wants to use the data from all of the epochs in the analysis. When there are changing assignment weights and time-based confounders, this complication must be considered either in the analysis or the experimental design.