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Methods of Study Design – Experiments

Data Science 101

Researchers/ scientists perform experiments to validate their hypothesis/ statements or to test a new product. Suppose we want to test the effectiveness of a new drug against a particular disease. Bias can cause a huge error in experimentation results so we need to avoid them. We randomly recruit subjects for that.

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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

For example, imagine a fantasy football site is considering displaying advanced player statistics. A ramp-up strategy may mitigate the risk of upsetting the site’s loyal users who perhaps have strong preferences for the current statistics that are shown.

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Unintentional data

The Unofficial Google Data Science Blog

1]" Statistics, as a discipline, was largely developed in a small data world. Yet when we use these tools to explore data and look for anomalies or interesting features, we are implicitly formulating and testing hypotheses after we have observed the outcomes. We must correct for multiple hypothesis tests.

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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

Part of it is fueled by a vocal minority genuinely upset that 10 years on we are still not a statistically powered bunch doing complicated analysis that is shifting paradigms. Usually at least a test. Meanwhile see if you can convince your HiPPO to run a small test while you look for a case study (and a job). ]. Likely not.

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