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Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets

Occam's Razor

"What is the difference between a metric and a key performance indicator (KPI)?" Key Performance Indicator: Key performance indicators (KPI's) are metrics. That last word – objectives – is critical to something being called a KPI, which is also why KPI's tend to be unique to each company.

Metrics 138
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Why Data Driven Decision Making is Your Path To Business Success

datapine

A 2010 McKinsey study (which is helpful to read even today) of more than 1,000 major business investments showed that when organizations worked at reducing the effect of bias in their decision making processes, they achieved returns up to 7% higher. The proof is in the numbers.