Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets
Occam's Razor
APRIL 19, 2010
The post will end with a Web Analytics Measurement Framework. Point of confusion: Many web analytics tools, like Google Analytics , have a feature that encourages you to measure Goals. It is possible that some Analytics Tool Goals directly measure your business objectives or goals. This is a crude way to think about it but.
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