article thumbnail

The Growing Importance Of Data Collection For Customer Service

Smart Data Collective

Big data is crucial for any organization that wants to attract and retain customers. A study by McKinsey Global Institute found that data-driven companies are 400% more likely to retain customers and 2,200% more likely to acquire new ones. Fewer experts have emphasized the significance of big data.

article thumbnail

Big Data Paves The Way For Fantastic New Social Listening Tools

Smart Data Collective

Big data is playing a more important role than ever in fine-tuning the relationship between customers and brands. The Complex Role Between Big Data and Social Listening Tools. million in Series B in 2010, and was quickly acquired by Twitter for $40 million in 2011.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Here’s Why Automation For Data Lakes Could Be Important

Smart Data Collective

These massive storage pools of data are among the most non-traditional methods of data storage around and they came about as companies raced to embrace the trend of Big Data Analytics which was sweeping the world in the early 2010s. The Thrust for Data Lake Creation. Big Data is, well…big.

article thumbnail

Unlock The Power of Your Data With These 19 Big Data & Data Analytics Books

datapine

The saying “knowledge is power” has never been more relevant, thanks to the widespread commercial use of big data and data analytics. The rate at which data is generated has increased exponentially in recent years. Essential Big Data And Data Analytics Insights. million searches per day and 1.2

Big Data 263
article thumbnail

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Airbnb had enough data points to be confident in their results. By 2011, the company had 20 full-time photographers on staff.

Metrics 156
article thumbnail

Is Google BigQuery The Future Of Big Data Analytics?

Smart Data Collective

While you may think that you understand the desires of your customers and the growth rate of your company, data-driven decision making is considered a more effective way to reach your goals. The use of big data analytics is, therefore, worth considering—as well as the services that have come from this concept, such as Google BigQuery.

Big Data 133
article thumbnail

Themes and Conferences per Pacoid, Episode 7

Domino Data Lab

Then, when we received 11,400 responses, the next step became obvious to a duo of data scientists on the receiving end of that data collection. Over the past six months, Ben Lorica and I have conducted three surveys about “ABC” (AI, Big Data, Cloud) adoption in enterprise.