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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

A/B testing is used widely in information technology companies to guide product development and improvements. For questions as disparate as website design and UI, prediction algorithms, or user flows within apps, live traffic tests help developers understand what works well for users and the business, and what doesn’t.

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Unlock The Power of Your Data With These 19 Big Data & Data Analytics Books

datapine

Known as the person who coined the term Lambda Architecture, co-author Nathan Marz is a well-renowned expert in the field of big data and programming. If we had to pick one book for an absolute newbie to the field of Data Science to read, it would be this one.

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