Occam's Razor

JUNE 4, 2018

I mean developing and inserting a subtle collection of gentle nudges that can help increase the conversion rate by a statistically significant amount. Not wanting to risk it, I click on the Find in Store link you see at the bottom of the page. I don’t mean: BUY IT NOW OR ELSE! Sizing the Opportunity. Add to Basket!

Strategy 124

Strategy Cost-Benefit Testing Sales 124

The Unofficial Google Data Science Blog

MAY 31, 2016

A geo experiment is an experiment where the experimental units are defined by geographic regions. Statistical power is traditionally given in terms of a probability function, but often a more intuitive way of describing power is by stating the expected precision of our estimates. They are non-overlapping geo-targetable regions.

Advertising 42

Advertising Testing Sales Statistics 42

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

1]" Statistics, as a discipline, was largely developed in a small data world. More people than ever are using statistical analysis packages and dashboards, explicitly or more often implicitly, to develop and test hypotheses. Data was expensive to gather, and therefore decisions to collect data were generally well-considered.

Experimentation 61

Experimentation Testing Statistics Metrics 61