Facebook's advertising integrity chief leaves company

DataFloq

Reuters) - Facebook Inc's chief of advertising integrity, who handled the company's ad products around sensitive subjects such as politics and coronavirus misinformation, departed this week, according to an internal company post viewed by Reuters on Friday. By Katie Paul.

Australia won't advertise COVID-19 vaccine on Facebook but vows publicity

DataFloq

SYDNEY (Reuters) - Australia's government pledged a publicity campaign for its rollout of COVID-19 vaccine on Sunday - but not in Facebook advertisements, as a feud continues over the social media giant blocking news content from its platform in the country. By Byron Kaye.

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Google's advertising practices targeted by EU antitrust probe

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BRUSSELS (Reuters) - EU antitrust regulators have sought information from advertisers regarding Google's advertising technology practices, a European Commission document seen by Reuters shows. By Foo Yun Chee.

Facebook to develop tools for advertisers to tackle harmful content

DataFloq

(Reuters) - Facebook Inc said on Friday it would soon start developing "topic exclusion controls" on its platform to give advertisers greater ability to weed out certain types of content from appearing alongside their ads.

Leading Advertising and Analytics Company Outperforms With a Graph Database

Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Learn more.

Google disputes Texas' suit claiming unfair advertising sales practices

DataFloq

In December, Texas Attorney General Ken Paxton filed a complaint about Google's advertising technology business, in one of several suits alleging that Google abused its dominance of the internet search business or otherwise broke antitrust law.

Italian watchdog investigates Google over alleged advertising market abuse

DataFloq

ROME/MILAN (Reuters) - Italy's antitrust authority is investigating Alphabet's Google for alleged abuse of its dominant position in the Italian online display advertising market, it said on Wednesday. The Italian online advertising market was worth revenue of 3.3

Unilever to resume advertising on Facebook, Twitter in U.S.

DataFloq

(Reuters) - Unilever Plc said it would resume advertising on Facebook Inc, Instagram and Twitter Inc in the United States after pausing in June due to divisiveness and hate speech on the platforms during the U.S.

Walmart cranks up advertising drive, with or without TikTok

DataFloq

Reuters) - Walmart Inc is aggressively expanding its advertising business after years of stuttering progress, even as a proposed deal to buy a stake in video-sharing app TikTok remains stuck in limbo. By Sheila Dang, Richa Naidu, Melissa Fares and Kenneth Li.

Rise of the (advertising) machines

O'Reilly on Data

Continue reading Rise of the (advertising) machines Mike Tidmarsh looks at how data and AI are radically reshaping the world of marketing communications.

How Data Technology Disrupts Facebook Advertising At Its Core

Smart Data Collective

One of the biggest changes big data has created in recent years is in the realm of Facebook advertising. However, one of the biggest changes data technology has caused pertains to Facebook advertising. How Data Technology is Changing the Future of Facebook Advertising.

Genius Media, The Nation sue Google in advertising antitrust lawsuit

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Reuters) - Online publishers including Genius Media Group and news website The Nation alleged in a lawsuit seeking class-action status on Wednesday that Alphabet Inc's Google has unlawfully stifled advertising competition, hurting their businesses. By Paresh Dave. OAKLAND, Calif.

Facebook scores earnings beat on retailer advertising; Apple privacy changes loom

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Reuters) - Facebook Inc soundly beat quarterly revenue estimates on Wednesday after heavy holiday advertising by e-commerce retailers, but it warned Apple's impending privacy changes could hurt revenue by interfering with ad targeting. By Katie Paul and Chavi Mehta.

Do You Know the Vital Steps to Programmatic Advertising Success?

DataFloq

In today’s digital world, programmatic advertising plays an essential role in the digital transformation of how businesses perform, succeed and hold on to customers. It is the automated buying and selling of online advertising that makes transactions efficient and more effective. Stats Associated with Programmatic Advertising. Programmatic advertising will climb over 80% in all the USA, Canada, the UK, and Denmark markets when it comes to all digital media by 2020.

The Integration of Billboard Advertising and Digital Marketing

DataFloq

Advertising is the concept of creating awareness about a brand, product, or event. Its application has evolved over the years from simple paper posters on the streets to wooden boards, billboards, radio, TV and now online digital advertising. While some of the methods used to advertise in the past continue to fade, some remain relatively important to businesses looking to launch a successful marketing campaign.

Are Advertisers Using Your Streaming Data Ethically?

DataFloq

Modern consumers face a conundrum. How can they balance the benefits of technology with the risks of their sensitive data falling into the wrong hands? We are now in the era of information. Data is raising the interest of business leaders – and the concern of citizens. Every minute, over 70,000 transactions and nearly 4 million Google searches take place.

P&G, other advertisers to stick by TikTok unless clock runs out

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LONDON/CHICAGO (Reuters) - Major advertisers including Procter & Gamble , Danone and Chipotle Mexican Grill are committed to spending on TikTok even as the hot Chinese-owned video sharing platform faces a possible ban in the U.S. By Martinne Geller and Richa Naidu.

Social media deal earns advertisers' 'likes', but not yet all their dollars

DataFloq

LONDON (Reuters) - Advertisers who boycotted social media are not all rushing back, despite an agreement by Facebook, YouTube and Twitter on how to curb harmful content online. Unilever, one of the world's biggest advertisers, told Reuters the move this week was "a good step in the right direction," but would not say whether it would resume paid advertising on Facebook in the United States next year after stopping over the summer. By Martinne Geller.

A Classic Deep Learning Project – How to Add an Image Behind Objects in a Video

Analytics Vidhya

Advanced Computer Vision Image Python Technique Unstructured Data advertisements arrays brand image processing NumPy opencv video analytics video dataOverview Adding an image behind a moving object is a classic deep learning project Learn how to add a logo in a video using. The post A Classic Deep Learning Project – How to Add an Image Behind Objects in a Video appeared first on Analytics Vidhya.

TikTok launches marketing program for advertisers

DataFloq

(Reuters) - TikTok launched a marketing program on Thursday to attract more advertisers with tools to measure the success of ad campaigns that run on its popular short video app.

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Then we can treat every campaign as an opportunity to identify causality between the money spent on advertising and the product sales achieved. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

The YouTube Dilemma: When Digital Advertising And Objectionable Content Collide

Bruno Aziza

The problem for brands, of course, is that it’s no longer as easy to know where campaigns are appearing. There are literally millions of websites and apps. And some of them publish material that no brand would want its name associated with

Mobile ad companies form alliance to prepare for Apple privacy changes

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Reuters) - Six mobile advertising companies said Wednesday they have formed a partnership to help marketers and app developers adjust to upcoming Apple Inc changes that will affect how advertising works on iPhones. By Sheila Dang.

Google to resume accepting political ads in U.S.

DataFloq

(Reuters) - Alphabet Inc's Google will resume accepting political advertisements in the United States from Feb. 24, according to an email to advertisers seen by Reuters. Google paused such advertisements in January following the violence at U.S.

Google, adtech firms targets of fresh EU privacy complaints

DataFloq

BRUSSELS (Reuters) - Alphabet unit Google and digital advertising firms are the targets of fresh privacy complaints filed in six EU countries on Thursday over the way they sell ads to potential advertisers through a bidding process. By Foo Yun Chee.

UK's competition watchdog to probe Google's browser changes

DataFloq

(Reuters) - UK's competition watchdog said on Friday it has launched an investigation into Google's proposals to remove third-party cookies and other functions from its Chrome browser, following concerns it would curb rival digital advertising.

Ad software company Viant valued at $2.5 billion in Nasdaq debut

DataFloq

Reuters) - Shares of Viant Technology Inc jumped 76% in their market debut on Wednesday, giving the advertising software company a market capitalization of $2.53 By Sohini Podder.

Exclusive: AT&T considers cellphone plans subsidized by ads

DataFloq

Reuters) - AT&T Inc is considering offering wireless phone plans partially subsidized by advertising as soon as a year from now, Chief Executive John Stankey said in an interview on Tuesday. By Sheila Dang, Helen Coster, Krystal Hu and Kenneth Li.

Google faces grilling on ad business before U.S. Senate antitrust panel

DataFloq

WASHINGTON (Reuters) - Alphabet Inc's Google will be questioned about its ad business in a hearing on Tuesday, with a particular focus expected on whether it misused its dominance in online advertising to drive profits.

Apple says new privacy notifications to roll out in 'early spring'

DataFloq

Reuters) - Apple Inc said on Thursday that new privacy pop-up notifications will start appearing on most iPhones as soon as "early spring," a requirement that major digital advertising firms such as Facebook Inc have warned will harm their businesses. By Stephen Nellis.

Online giants will have to open ad archives to EU antitrust regulators

DataFloq

online giants such as Alphabet unit Google, Amazon, Apple and Facebook, with their treasure troves of data and lucrative online advertising businesses. Advertising algorithms help companies target ads at the users that advertisers want to reach. By Foo Yun Chee.

Facebook, Twitter among platforms failing to prevent harmful content: agency

DataFloq

Advertising agency IPG Mediabrands conducted an audit grading how the top social media platforms had progressed, or fallen back, across 10 categories that encompass what it calls "media responsibility," including protecting children's wellbeing and providing more transparency for advertisers.

Facebook promotes value of personalized ads in new campaign

DataFloq

Reuters) - Facebook Inc on Thursday launched a campaign to explain to users how small businesses depend on personalized advertising, ahead of upcoming plans by Apple Inc to prompt iPhone users to allow apps to use their data for ads. By Sheila Dang.

Facebook to prompt users about personalized ads ahead of Apple privacy changes

DataFloq

Reuters) - Facebook Inc said in a blog post Monday it will begin rolling out a notification for iPhone users globally about how data is used for personalized ads, in an attempt to get ahead of upcoming Apple Inc privacy changes that Facebook says will hurt its advertising business.

Justice Department gives judge big Google document request

DataFloq

WASHINGTON (Reuters) - The Justice Department asked the judge hearing its antitrust fight with Alphabet's Google for a huge list of documents from the search and advertising giant, including some about Facebook and Google's Chrome browser, according to a court filing on Wednesday.

Britain to curb Google and Facebook with tougher competition rules

DataFloq

Google and Facebook dominate digital advertising, accounting for around 80% of 14 billion pounds ($18.7 By Paul Sandle.

Apple could block apps that don't comply with new privacy feature

DataFloq

STOCKHOLM/BRUSSELS (Reuters) - Apple threatened on Tuesday to remove apps from its widely-used App Store if they don't comply with an upcoming private feature allowing users to block advertisers from tracking them across different applications. By Supantha Mukherjee and Foo Yun Chee.

How to increase profitability in the automotive industry

Phocas

Customers now bargain from cost and up, rather from advertised price and down, making it more important than ever to manage pricing strategically. It is no secret that the automotive aftermarket is cut throat and consolidating rapidly.

Apple, GroupM, others ask for tough protection for data in Google lawsuit

DataFloq

WASHINGTON (Reuters) - Apple Inc, advertising giant GroupM and others asked the judge hearing the Justice Department's lawsuit against Alphabet's Google on Friday to allow them to designate certain data used by the government as "highly confidential," to ensure that no-one from Google could see it.

Google urged to vet online financial promotions better

DataFloq

Nikhil Rathi, chief executive of the FCA, said Google should make checks with regulators to see whether potential advertisers had already been shut down in some other guise, before promotions are posted online. "We By Huw Jones.