Understanding the Growing Pushback Against Advertisers Collecting Data

Smart Data Collective

Advertisers have been collecting data for a long time now. This feeling is fueling the growing pushback against advertisers collecting personal data. Some people love when they receive targeted advertisements, but they’re uncomfortable with the monetization of their data.

U.S. judge dismisses advertisers' antitrust claims against Google

DataFloq

judge on Thursday dismissed antitrust claims against Alphabet Inc's Google brought by a group of advertisers, but offered them a chance to try again after addressing what she called "serious concerns.". By Paresh Dave. Reuters) - A U.S.

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Facebook's advertising integrity chief leaves company

DataFloq

Reuters) - Facebook Inc's chief of advertising integrity, who handled the company's ad products around sensitive subjects such as politics and coronavirus misinformation, departed this week, according to an internal company post viewed by Reuters on Friday. By Katie Paul.

Facebook to bring changes in advertising, privacy following Apple's upcoming iOS update

DataFloq

it would implement new advertiser protocols where there will be changes to the way businesses and advertising tools appear on the social media platform. (Reuters) - Facebook Inc said on Wednesday that following Apple Inc's release of iOS 14.5,

Leading Advertising and Analytics Company Outperforms With a Graph Database

Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Learn more.

Australia won't advertise COVID-19 vaccine on Facebook but vows publicity

DataFloq

SYDNEY (Reuters) - Australia's government pledged a publicity campaign for its rollout of COVID-19 vaccine on Sunday - but not in Facebook advertisements, as a feud continues over the social media giant blocking news content from its platform in the country. By Byron Kaye.

Google's advertising practices targeted by EU antitrust probe

DataFloq

BRUSSELS (Reuters) - EU antitrust regulators have sought information from advertisers regarding Google's advertising technology practices, a European Commission document seen by Reuters shows. By Foo Yun Chee.

Do You Know the Vital Steps to Programmatic Advertising Success?

DataFloq

In today’s digital world, programmatic advertising plays an essential role in the digital transformation of how businesses perform, succeed and hold on to customers. It is the automated buying and selling of online advertising that makes transactions efficient and more effective.

The Integration of Billboard Advertising and Digital Marketing

DataFloq

Advertising is the concept of creating awareness about a brand, product, or event. Its application has evolved over the years from simple paper posters on the streets to wooden boards, billboards, radio, TV and now online digital advertising.

Google disputes Texas' suit claiming unfair advertising sales practices

DataFloq

In December, Texas Attorney General Ken Paxton filed a complaint about Google's advertising technology business, in one of several suits alleging that Google abused its dominance of the internet search business or otherwise broke antitrust law.

Rise of the (advertising) machines

O'Reilly on Data

Continue reading Rise of the (advertising) machines Mike Tidmarsh looks at how data and AI are radically reshaping the world of marketing communications.

Walmart cranks up advertising drive, with or without TikTok

DataFloq

Reuters) - Walmart Inc is aggressively expanding its advertising business after years of stuttering progress, even as a proposed deal to buy a stake in video-sharing app TikTok remains stuck in limbo. By Sheila Dang, Richa Naidu, Melissa Fares and Kenneth Li.

Turkey imposes advertising ban on Twitter, Periscope, Pinterest

DataFloq

ISTANBUL (Reuters) - Turkey's Information and Communication Technologies Authority has imposed advertising bans on Twitter, Periscope and Pinterest under a new social media law, according to decisions published in the country's Official Gazette on Tuesday.

Unilever to resume advertising on Facebook, Twitter in U.S.

DataFloq

(Reuters) - Unilever Plc said it would resume advertising on Facebook Inc, Instagram and Twitter Inc in the United States after pausing in June due to divisiveness and hate speech on the platforms during the U.S.

Facebook to develop tools for advertisers to tackle harmful content

DataFloq

(Reuters) - Facebook Inc said on Friday it would soon start developing "topic exclusion controls" on its platform to give advertisers greater ability to weed out certain types of content from appearing alongside their ads.

Are Advertisers Using Your Streaming Data Ethically?

DataFloq

Modern consumers face a conundrum. How can they balance the benefits of technology with the risks of their sensitive data falling into the wrong hands? We are now in the era of information. Data is raising the interest of business leaders – and the concern of citizens.

How Data Technology Disrupts Facebook Advertising At Its Core

Smart Data Collective

One of the biggest changes big data has created in recent years is in the realm of Facebook advertising. However, one of the biggest changes data technology has caused pertains to Facebook advertising. How Data Technology is Changing the Future of Facebook Advertising.

Genius Media, The Nation sue Google in advertising antitrust lawsuit

DataFloq

Reuters) - Online publishers including Genius Media Group and news website The Nation alleged in a lawsuit seeking class-action status on Wednesday that Alphabet Inc's Google has unlawfully stifled advertising competition, hurting their businesses. By Paresh Dave. OAKLAND, Calif.

Facebook scores earnings beat on retailer advertising; Apple privacy changes loom

DataFloq

Reuters) - Facebook Inc soundly beat quarterly revenue estimates on Wednesday after heavy holiday advertising by e-commerce retailers, but it warned Apple's impending privacy changes could hurt revenue by interfering with ad targeting. By Katie Paul and Chavi Mehta.

Social media deal earns advertisers' 'likes', but not yet all their dollars

DataFloq

LONDON (Reuters) - Advertisers who boycotted social media are not all rushing back, despite an agreement by Facebook, YouTube and Twitter on how to curb harmful content online. Unilever, one of the world's biggest advertisers, told Reuters the move this week was "a good step in the right direction," but would not say whether it would resume paid advertising on Facebook in the United States next year after stopping over the summer. By Martinne Geller.

P&G, other advertisers to stick by TikTok unless clock runs out

DataFloq

LONDON/CHICAGO (Reuters) - Major advertisers including Procter & Gamble , Danone and Chipotle Mexican Grill are committed to spending on TikTok even as the hot Chinese-owned video sharing platform faces a possible ban in the U.S. By Martinne Geller and Richa Naidu.

Ricky Ray Butler: How social media and “influencers” have upended the world of advertising

DataRobot

It is difficult to imagine the reaction of Don Draper, the chain-smoking protagonist of Mad Men , to today’s social-media advertising landscape. Where others saw a bunch of homemade videos, he saw a giant new advertising marketplace. The advertiser outlines the goals of a campaign.

A Classic Deep Learning Project – How to Add an Image Behind Objects in a Video

Analytics Vidhya

Advanced Computer Vision Image Python Technique Unstructured Data advertisements arrays brand image processing NumPy opencv video analytics video dataOverview Adding an image behind a moving object is a classic deep learning project Learn how to add a logo in a video using. The post A Classic Deep Learning Project – How to Add an Image Behind Objects in a Video appeared first on Analytics Vidhya.

TikTok launches marketing program for advertisers

DataFloq

(Reuters) - TikTok launched a marketing program on Thursday to attract more advertisers with tools to measure the success of ad campaigns that run on its popular short video app.

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Then we can treat every campaign as an opportunity to identify causality between the money spent on advertising and the product sales achieved. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

The YouTube Dilemma: When Digital Advertising And Objectionable Content Collide

Bruno Aziza

The problem for brands, of course, is that it’s no longer as easy to know where campaigns are appearing. There are literally millions of websites and apps. And some of them publish material that no brand would want its name associated with

Apple plans to expand ads business - FT

DataFloq

(Reuters) -Apple Inc is planning to expand its advertising business by adding a second advertising slot in its App Store search page's "suggested" section, the Financial Times reported on Thursday.

Mobile ad companies form alliance to prepare for Apple privacy changes

DataFloq

Reuters) - Six mobile advertising companies said Wednesday they have formed a partnership to help marketers and app developers adjust to upcoming Apple Inc changes that will affect how advertising works on iPhones. By Sheila Dang.

Google, adtech firms targets of fresh EU privacy complaints

DataFloq

BRUSSELS (Reuters) - Alphabet unit Google and digital advertising firms are the targets of fresh privacy complaints filed in six EU countries on Thursday over the way they sell ads to potential advertisers through a bidding process. By Foo Yun Chee.

German business groups file complaint over Apple privacy settings

DataFloq

BERLIN (Reuters) - Germany's media, internet and advertising industries on Monday filed an antitrust complaint against Apple Inc, alleging that new iPhone privacy settings represent a market abuse and a violation of competition law.

UK's competition watchdog to probe Google's browser changes

DataFloq

(Reuters) - UK's competition watchdog said on Friday it has launched an investigation into Google's proposals to remove third-party cookies and other functions from its Chrome browser, following concerns it would curb rival digital advertising.

Google to resume accepting political ads in U.S.

DataFloq

(Reuters) - Alphabet Inc's Google will resume accepting political advertisements in the United States from Feb. 24, according to an email to advertisers seen by Reuters. Google paused such advertisements in January following the violence at U.S.

Exclusive: AT&T considers cellphone plans subsidized by ads

DataFloq

Reuters) - AT&T Inc is considering offering wireless phone plans partially subsidized by advertising as soon as a year from now, Chief Executive John Stankey said in an interview on Tuesday. By Sheila Dang, Helen Coster, Krystal Hu and Kenneth Li.

Google faces grilling on ad business before U.S. Senate antitrust panel

DataFloq

WASHINGTON (Reuters) - Alphabet Inc's Google will be questioned about its ad business in a hearing on Tuesday, with a particular focus expected on whether it misused its dominance in online advertising to drive profits.

Apple says 'Chaos Monkeys' author hired in ads business has left company

DataFloq

Reuters) - Apple Inc on Wednesday said Antonio García Martínez, a former Facebook Inc product manager who joined Apple recently to work in its advertising business, is no longer with the company. By Stephen Nellis.

Ad software company Viant valued at $2.5 billion in Nasdaq debut

DataFloq

Reuters) - Shares of Viant Technology Inc jumped 76% in their market debut on Wednesday, giving the advertising software company a market capitalization of $2.53 By Sohini Podder.

UK gives Facebook, Giphy five days to address competition concerns

DataFloq

(Reuters) -Britain's competition watchdog on Thursday gave Facebook and Giphy five working days to offer proposals to address its concerns over their merger deal, which could affect digital advertising and the supply of animated images.

Apple gets boost in French privacy fight, but still faces probe

DataFloq

PARIS (Reuters) - Apple was given a boost on Wednesday as France's antitrust watchdog rejected advertisers' requests to suspend the iPhone maker's upcoming privacy feature, but it still faces a probe into whether it unfairly favours its own products and services. By Mathieu Rosemain.

Online giants will have to open ad archives to EU antitrust regulators

DataFloq

online giants such as Alphabet unit Google, Amazon, Apple and Facebook, with their treasure troves of data and lucrative online advertising businesses. Advertising algorithms help companies target ads at the users that advertisers want to reach. By Foo Yun Chee.

Verizon to offload Yahoo, AOL for $5 billion

DataFloq

Reuters) -Verizon Communications Inc is getting rid of its media businesses that include iconic brands Yahoo and AOL for $5 billion, ending an expensive and unsuccessful run in the media and advertising world. By Eva Mathews.

Apple says new privacy notifications to roll out in 'early spring'

DataFloq

Reuters) - Apple Inc said on Thursday that new privacy pop-up notifications will start appearing on most iPhones as soon as "early spring," a requirement that major digital advertising firms such as Facebook Inc have warned will harm their businesses. By Stephen Nellis.

Around the world in 10 days, Glashier-style

Phocas

The travel ban has been a major restriction of the quarantine but Phocas founder and co-CEO, Myles Glashier and his wife Babs, a former advertising creative dreamed-up an around-the-world adventure. Ever had a staycation get out of hand?

Impact of Apple ad tracking changes will hinge on app developers, exec says

DataFloq

Reuters) - The impact of Apple Inc's new privacy controls over digital advertising tracking is likely to depend greatly on how app developers implement a new pop-up notification, Apple's user privacy chief told Reuters. By Stephen Nellis.