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Reuters) - Facebook Inc soundly beat quarterly revenue estimates on Wednesday after heavy holiday advertising by e-commerce retailers, but it warned Apple's impending privacy changes could hurt revenue by interfering with ad targeting. By Katie Paul and Chavi Mehta. MORE
SEPTEMBER 24, 2012
We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Then we can treat every campaign as an opportunity to identify causality between the money spent on advertising and the product sales achieved. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2: MORE
Modern consumers face a conundrum. How can they balance the benefits of technology with the risks of their sensitive data falling into the wrong hands? We are now in the era of information. Data is raising the interest of business leaders – and the concern of citizens. Every minute, over 70,000 transactions and nearly 4 million Google searches take place. MORE
BRUSSELS (Reuters) - Alphabet unit Google and digital advertising firms are the targets of fresh privacy complaints filed in six EU countries on Thursday over the way they sell ads to potential advertisers through a bidding process. By Foo Yun Chee. MORE
Advertising agency IPG Mediabrands conducted an audit grading how the top social media platforms had progressed, or fallen back, across 10 categories that encompass what it calls "media responsibility," including protecting children's wellbeing and providing more transparency for advertisers. MORE
In December, Texas Attorney General Ken Paxton filed a complaint about Google's advertising technology business, in one of several suits alleging that Google abused its dominance of the internet search business or otherwise broke antitrust law. MORE
STOCKHOLM/BRUSSELS (Reuters) - Apple threatened on Tuesday to remove apps from its widely-used App Store if they don't comply with an upcoming private feature allowing users to block advertisers from tracking them across different applications. By Supantha Mukherjee and Foo Yun Chee. MORE
ISTANBUL (Reuters) - Turkey's Information and Communication Technologies Authority has imposed advertising bans on Twitter, Periscope and Pinterest under a new social media law, according to decisions published in the country's Official Gazette on Tuesday. MORE
One of the biggest changes big data has created in recent years is in the realm of Facebook advertising. However, one of the biggest changes data technology has caused pertains to Facebook advertising. How Data Technology is Changing the Future of Facebook Advertising. MORE
The problem for brands, of course, is that it’s no longer as easy to know where campaigns are appearing. There are literally millions of websites and apps. And some of them publish material that no brand would want its name associated with MORE
Advertising is the concept of creating awareness about a brand, product, or event. Its application has evolved over the years from simple paper posters on the streets to wooden boards, billboards, radio, TV and now online digital advertising. While some of the methods used to advertise in the past continue to fade, some remain relatively important to businesses looking to launch a successful marketing campaign. MORE
(Reuters) - Alphabet Inc's Google will resume accepting political advertisements in the United States from Feb. 24, according to an email to advertisers seen by Reuters. Google paused such advertisements in January following the violence at U.S. MORE
Reuters) - Walmart Inc is aggressively expanding its advertising business after years of stuttering progress, even as a proposed deal to buy a stake in video-sharing app TikTok remains stuck in limbo. By Sheila Dang, Richa Naidu, Melissa Fares and Kenneth Li. MORE
SYDNEY (Reuters) - Australia's government pledged a publicity campaign for its rollout of COVID-19 vaccine on Sunday - but not in Facebook advertisements, as a feud continues over the social media giant blocking news content from its platform in the country. By Byron Kaye. MORE
LONDON/CHICAGO (Reuters) - Major advertisers including Procter & Gamble , Danone and Chipotle Mexican Grill are committed to spending on TikTok even as the hot Chinese-owned video sharing platform faces a possible ban in the U.S. By Martinne Geller and Richa Naidu. MORE
online giants such as Alphabet unit Google, Amazon, Apple and Facebook, with their treasure troves of data and lucrative online advertising businesses. Advertising algorithms help companies target ads at the users that advertisers want to reach. By Foo Yun Chee. MORE
201 
LONDON (Reuters) - Advertisers who boycotted social media are not all rushing back, despite an agreement by Facebook, YouTube and Twitter on how to curb harmful content online. Unilever, one of the world's biggest advertisers, told Reuters the move this week was "a good step in the right direction," but would not say whether it would resume paid advertising on Facebook in the United States next year after stopping over the summer. By Martinne Geller. MORE
Google and Facebook dominate digital advertising, accounting for around 80% of 14 billion pounds ($18.7 By Paul Sandle. MORE
(Reuters) - TikTok launched a marketing program on Thursday to attract more advertisers with tools to measure the success of ad campaigns that run on its popular short video app. MORE
Reuters) - Facebook Inc on Thursday launched a campaign to explain to users how small businesses depend on personalized advertising, ahead of upcoming plans by Apple Inc to prompt iPhone users to allow apps to use their data for ads. By Sheila Dang. MORE
WASHINGTON (Reuters) - The Justice Department asked the judge hearing its antitrust fight with Alphabet's Google for a huge list of documents from the search and advertising giant, including some about Facebook and Google's Chrome browser, according to a court filing on Wednesday. MORE
Continue reading Rise of the (advertising) machines Mike Tidmarsh looks at how data and AI are radically reshaping the world of marketing communications. MORE
WASHINGTON (Reuters) - Apple Inc, advertising giant GroupM and others asked the judge hearing the Justice Department's lawsuit against Alphabet's Google on Friday to allow them to designate certain data used by the government as "highly confidential," to ensure that no-one from Google could see it. MORE
Nikhil Rathi, chief executive of the FCA, said Google should make checks with regulators to see whether potential advertisers had already been shut down in some other guise, before promotions are posted online. "We By Huw Jones. MORE
Reuters) - AT&T Inc is considering offering wireless phone plans partially subsidized by advertising as soon as a year from now, Chief Executive John Stankey said in an interview on Tuesday. By Sheila Dang, Helen Coster, Krystal Hu and Kenneth Li. MORE
Reuters) - Online publishers including Genius Media Group and news website The Nation alleged in a lawsuit seeking class-action status on Wednesday that Alphabet Inc's Google has unlawfully stifled advertising competition, hurting their businesses. By Paresh Dave. OAKLAND, Calif. MORE
Reuters) - Facebook Inc said in a blog post Monday it will begin rolling out a notification for iPhone users globally about how data is used for personalized ads, in an attempt to get ahead of upcoming Apple Inc privacy changes that Facebook says will hurt its advertising business. MORE
Advanced Computer Vision Image Python Technique Unstructured Data advertisements arrays brand image processing NumPy opencv video analytics video dataOverview Adding an image behind a moving object is a classic deep learning project Learn how to add a logo in a video using. The post A Classic Deep Learning Project – How to Add an Image Behind Objects in a Video appeared first on Analytics Vidhya. MORE
(Reuters) - UK's competition watchdog said on Friday it has launched an investigation into Google's proposals to remove third-party cookies and other functions from its Chrome browser, following concerns it would curb rival digital advertising. MORE
Reuters) - Facebook Inc's chief of advertising integrity, who handled the company's ad products around sensitive subjects such as politics and coronavirus misinformation, departed this week, according to an internal company post viewed by Reuters on Friday. By Katie Paul. MORE
WASHINGTON (Reuters) - Alphabet Inc's Google will be questioned about its ad business in a hearing on Tuesday, with a particular focus expected on whether it misused its dominance in online advertising to drive profits. MORE
BRUSSELS (Reuters) - EU antitrust regulators have sought information from advertisers regarding Google's advertising technology practices, a European Commission document seen by Reuters shows. By Foo Yun Chee. MORE
Customers now bargain from cost and up, rather from advertised price and down, making it more important than ever to manage pricing strategically. It is no secret that the automotive aftermarket is cut throat and consolidating rapidly. MORE
(Reuters) - Facebook Inc said on Friday it would soon start developing "topic exclusion controls" on its platform to give advertisers greater ability to weed out certain types of content from appearing alongside their ads. MORE
In today’s digital world, programmatic advertising plays an essential role in the digital transformation of how businesses perform, succeed and hold on to customers. It is the automated buying and selling of online advertising that makes transactions efficient and more effective. Stats Associated with Programmatic Advertising. Programmatic advertising will climb over 80% in all the USA, Canada, the UK, and Denmark markets when it comes to all digital media by 2020. MORE
Reuters) - Apple Inc said on Thursday that new privacy pop-up notifications will start appearing on most iPhones as soon as "early spring," a requirement that major digital advertising firms such as Facebook Inc have warned will harm their businesses. By Stephen Nellis. MORE
ROME/MILAN (Reuters) - Italy's antitrust authority is investigating Alphabet's Google for alleged abuse of its dominant position in the Italian online display advertising market, it said on Wednesday. The Italian online advertising market was worth revenue of 3.3 MORE
Reuters) - Shares of Viant Technology Inc jumped 76% in their market debut on Wednesday, giving the advertising software company a market capitalization of $2.53 By Sohini Podder. MORE
(Reuters) - Unilever Plc said it would resume advertising on Facebook Inc, Instagram and Twitter Inc in the United States after pausing in June due to divisiveness and hate speech on the platforms during the U.S. MORE
Reuters) - Six mobile advertising companies said Wednesday they have formed a partnership to help marketers and app developers adjust to upcoming Apple Inc changes that will affect how advertising works on iPhones. By Sheila Dang. MORE
Advertising Related Topics DataFloq
JANUARY 1, 2021
Reuters) - Facebook Inc's chief of advertising integrity, who handled the company's ad products around sensitive subjects such as politics and coronavirus misinformation, departed this week, according to an internal company post viewed by Reuters on Friday. By Katie Paul.
DataFloq
FEBRUARY 20, 2021
SYDNEY (Reuters) - Australia's government pledged a publicity campaign for its rollout of COVID-19 vaccine on Sunday - but not in Facebook advertisements, as a feud continues over the social media giant blocking news content from its platform in the country. By Byron Kaye.
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DataFloq
JANUARY 20, 2021
BRUSSELS (Reuters) - EU antitrust regulators have sought information from advertisers regarding Google's advertising technology practices, a European Commission document seen by Reuters shows. By Foo Yun Chee.
DataFloq
JANUARY 29, 2021
(Reuters) - Facebook Inc said on Friday it would soon start developing "topic exclusion controls" on its platform to give advertisers greater ability to weed out certain types of content from appearing alongside their ads.
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Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Learn more.
DataFloq
JANUARY 17, 2021
In December, Texas Attorney General Ken Paxton filed a complaint about Google's advertising technology business, in one of several suits alleging that Google abused its dominance of the internet search business or otherwise broke antitrust law.
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DataFloq
OCTOBER 28, 2020
ROME/MILAN (Reuters) - Italy's antitrust authority is investigating Alphabet's Google for alleged abuse of its dominant position in the Italian online display advertising market, it said on Wednesday. The Italian online advertising market was worth revenue of 3.3
DataFloq
DECEMBER 17, 2020
(Reuters) - Unilever Plc said it would resume advertising on Facebook Inc, Instagram and Twitter Inc in the United States after pausing in June due to divisiveness and hate speech on the platforms during the U.S.
DataFloq
OCTOBER 20, 2020
Reuters) - Walmart Inc is aggressively expanding its advertising business after years of stuttering progress, even as a proposed deal to buy a stake in video-sharing app TikTok remains stuck in limbo. By Sheila Dang, Richa Naidu, Melissa Fares and Kenneth Li.
O'Reilly on Data
MAY 2, 2019
Continue reading Rise of the (advertising) machines Mike Tidmarsh looks at how data and AI are radically reshaping the world of marketing communications.
Smart Data Collective
OCTOBER 1, 2020
One of the biggest changes big data has created in recent years is in the realm of Facebook advertising. However, one of the biggest changes data technology has caused pertains to Facebook advertising. How Data Technology is Changing the Future of Facebook Advertising.
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DataFloq
DECEMBER 16, 2020
Reuters) - Online publishers including Genius Media Group and news website The Nation alleged in a lawsuit seeking class-action status on Wednesday that Alphabet Inc's Google has unlawfully stifled advertising competition, hurting their businesses. By Paresh Dave. OAKLAND, Calif.
DataFloq
JANUARY 27, 2021
Reuters) - Facebook Inc soundly beat quarterly revenue estimates on Wednesday after heavy holiday advertising by e-commerce retailers, but it warned Apple's impending privacy changes could hurt revenue by interfering with ad targeting. By Katie Paul and Chavi Mehta.
DataFloq
FEBRUARY 6, 2020
In today’s digital world, programmatic advertising plays an essential role in the digital transformation of how businesses perform, succeed and hold on to customers. It is the automated buying and selling of online advertising that makes transactions efficient and more effective. Stats Associated with Programmatic Advertising. Programmatic advertising will climb over 80% in all the USA, Canada, the UK, and Denmark markets when it comes to all digital media by 2020.
DataFloq
MARCH 3, 2020
Advertising is the concept of creating awareness about a brand, product, or event. Its application has evolved over the years from simple paper posters on the streets to wooden boards, billboards, radio, TV and now online digital advertising. While some of the methods used to advertise in the past continue to fade, some remain relatively important to businesses looking to launch a successful marketing campaign.
DataFloq
NOVEMBER 22, 2019
Modern consumers face a conundrum. How can they balance the benefits of technology with the risks of their sensitive data falling into the wrong hands? We are now in the era of information. Data is raising the interest of business leaders – and the concern of citizens. Every minute, over 70,000 transactions and nearly 4 million Google searches take place.
DataFloq
OCTOBER 8, 2020
LONDON/CHICAGO (Reuters) - Major advertisers including Procter & Gamble , Danone and Chipotle Mexican Grill are committed to spending on TikTok even as the hot Chinese-owned video sharing platform faces a possible ban in the U.S. By Martinne Geller and Richa Naidu.
DataFloq
SEPTEMBER 25, 2020
LONDON (Reuters) - Advertisers who boycotted social media are not all rushing back, despite an agreement by Facebook, YouTube and Twitter on how to curb harmful content online. Unilever, one of the world's biggest advertisers, told Reuters the move this week was "a good step in the right direction," but would not say whether it would resume paid advertising on Facebook in the United States next year after stopping over the summer. By Martinne Geller.
Analytics Vidhya
JUNE 14, 2020
Advanced Computer Vision Image Python Technique Unstructured Data advertisements arrays brand image processing NumPy opencv video analytics video dataOverview Adding an image behind a moving object is a classic deep learning project Learn how to add a logo in a video using. The post A Classic Deep Learning Project – How to Add an Image Behind Objects in a Video appeared first on Analytics Vidhya.
DataFloq
SEPTEMBER 3, 2020
(Reuters) - TikTok launched a marketing program on Thursday to attract more advertisers with tools to measure the success of ad campaigns that run on its popular short video app.
Occam's Razor
SEPTEMBER 24, 2012
We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Then we can treat every campaign as an opportunity to identify causality between the money spent on advertising and the product sales achieved. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:
Bruno Aziza
APRIL 26, 2017
The problem for brands, of course, is that it’s no longer as easy to know where campaigns are appearing. There are literally millions of websites and apps. And some of them publish material that no brand would want its name associated with
DataFloq
FEBRUARY 17, 2021
Reuters) - Six mobile advertising companies said Wednesday they have formed a partnership to help marketers and app developers adjust to upcoming Apple Inc changes that will affect how advertising works on iPhones. By Sheila Dang.
DataFloq
FEBRUARY 22, 2021
(Reuters) - Alphabet Inc's Google will resume accepting political advertisements in the United States from Feb. 24, according to an email to advertisers seen by Reuters. Google paused such advertisements in January following the violence at U.S.
DataFloq
DECEMBER 10, 2020
BRUSSELS (Reuters) - Alphabet unit Google and digital advertising firms are the targets of fresh privacy complaints filed in six EU countries on Thursday over the way they sell ads to potential advertisers through a bidding process. By Foo Yun Chee.
DataFloq
JANUARY 8, 2021
(Reuters) - UK's competition watchdog said on Friday it has launched an investigation into Google's proposals to remove third-party cookies and other functions from its Chrome browser, following concerns it would curb rival digital advertising.
DataFloq
FEBRUARY 10, 2021
Reuters) - Shares of Viant Technology Inc jumped 76% in their market debut on Wednesday, giving the advertising software company a market capitalization of $2.53 By Sohini Podder.
DataFloq
SEPTEMBER 15, 2020
Reuters) - AT&T Inc is considering offering wireless phone plans partially subsidized by advertising as soon as a year from now, Chief Executive John Stankey said in an interview on Tuesday. By Sheila Dang, Helen Coster, Krystal Hu and Kenneth Li.
DataFloq
SEPTEMBER 15, 2020
WASHINGTON (Reuters) - Alphabet Inc's Google will be questioned about its ad business in a hearing on Tuesday, with a particular focus expected on whether it misused its dominance in online advertising to drive profits.
DataFloq
JANUARY 27, 2021
Reuters) - Apple Inc said on Thursday that new privacy pop-up notifications will start appearing on most iPhones as soon as "early spring," a requirement that major digital advertising firms such as Facebook Inc have warned will harm their businesses. By Stephen Nellis.
DataFloq
OCTOBER 30, 2020
online giants such as Alphabet unit Google, Amazon, Apple and Facebook, with their treasure troves of data and lucrative online advertising businesses. Advertising algorithms help companies target ads at the users that advertisers want to reach. By Foo Yun Chee.
DataFloq
FEBRUARY 8, 2021
Advertising agency IPG Mediabrands conducted an audit grading how the top social media platforms had progressed, or fallen back, across 10 categories that encompass what it calls "media responsibility," including protecting children's wellbeing and providing more transparency for advertisers.
DataFloq
FEBRUARY 25, 2021
Reuters) - Facebook Inc on Thursday launched a campaign to explain to users how small businesses depend on personalized advertising, ahead of upcoming plans by Apple Inc to prompt iPhone users to allow apps to use their data for ads. By Sheila Dang.
DataFloq
FEBRUARY 1, 2021
Reuters) - Facebook Inc said in a blog post Monday it will begin rolling out a notification for iPhone users globally about how data is used for personalized ads, in an attempt to get ahead of upcoming Apple Inc privacy changes that Facebook says will hurt its advertising business.
DataFloq
FEBRUARY 24, 2021
WASHINGTON (Reuters) - The Justice Department asked the judge hearing its antitrust fight with Alphabet's Google for a huge list of documents from the search and advertising giant, including some about Facebook and Google's Chrome browser, according to a court filing on Wednesday.
DataFloq
NOVEMBER 26, 2020
Google and Facebook dominate digital advertising, accounting for around 80% of 14 billion pounds ($18.7 By Paul Sandle.
DataFloq
DECEMBER 8, 2020
STOCKHOLM/BRUSSELS (Reuters) - Apple threatened on Tuesday to remove apps from its widely-used App Store if they don't comply with an upcoming private feature allowing users to block advertisers from tracking them across different applications. By Supantha Mukherjee and Foo Yun Chee.
Phocas
SEPTEMBER 3, 2020
Customers now bargain from cost and up, rather from advertised price and down, making it more important than ever to manage pricing strategically. It is no secret that the automotive aftermarket is cut throat and consolidating rapidly.
DataFloq
NOVEMBER 20, 2020
WASHINGTON (Reuters) - Apple Inc, advertising giant GroupM and others asked the judge hearing the Justice Department's lawsuit against Alphabet's Google on Friday to allow them to designate certain data used by the government as "highly confidential," to ensure that no-one from Google could see it.
DataFloq
DECEMBER 17, 2020
Nikhil Rathi, chief executive of the FCA, said Google should make checks with regulators to see whether potential advertisers had already been shut down in some other guise, before promotions are posted online. "We By Huw Jones.
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