Teradata

OCTOBER 13, 2022

Implementing a cookieless identity solution will help businesses maintain advertising efforts amid the phaseout of third-party cookies.

Advertising 98

Advertising 98

Smart Data Collective

OCTOBER 1, 2020

One of the biggest changes big data has created in recent years is in the realm of Facebook advertising. However, one of the biggest changes data technology has caused pertains to Facebook advertising. How Data Technology is Changing the Future of Facebook Advertising. This is why Facebook ads are crucial to understand and use.

Advertising 109

Advertising Technology Big Data IT 109

Laminar Security

AUGUST 4, 2023

Take Rise, a company that offers publishers a smart-advertising platform, for example. The post Smart-Advertising Company Gains Visibility into Cloud Data appeared first on Laminar. Rise’s platform uses AI and proprietary algorithms to optimize ad targeting and monetization.

Advertising 40

Advertising Risk Optimization Publishing 40

Analytics Vidhya

APRIL 21, 2023

Leveraging Generative AI in Advertising To revolutionize digital marketing, Google plans to introduce generative AI into its advertising business over the coming months. AI will be used to create innovative advertisements based on materials produced by human marketers.

Advertising 235

Advertising Analytics Marketing IT 235

CIO Business Intelligence

AUGUST 10, 2022

In advertising, getting the right message to the right audience is easier said than done. For Dana McGraw, vice president of audience modeling and data science at Disney Advertising Sales, the key is data — and how it can be shared with advertisers to enhance its value without compromising privacy and anonymity.

Advertising 52

Advertising Sales Data-driven IT 52

TDAN

APRIL 19, 2022

Consumers’ digital footprint is increasing in the personalized era of Advertising and Marketing, and Big Data Analytics will help businesses achieve high customer retention rate. Big data has become a buzzword in today’s competitive era. It is a valuable asset that transforms the relationship between business and their customers.

Big Data 52

Big Data Data Analytics Advertising Analytics 52

Analytics Vidhya

MAY 13, 2023

Meta, the parent company of Facebook, has announced that it is releasing generative artificial intelligence (AI) features for advertisers. The AI Sandbox will allow advertisers to create alternative […] The post Meta’s AI Tool Automatically Generates Audience-Specific Copies for Marketers appeared first on Analytics Vidhya.

Marketing 232

Marketing Advertising Analytics IT 232

Analytics Vidhya

APRIL 21, 2023

Businesses might considerably benefit from studying the click-through rate when developing their advertising tactics. Introduction Click-through Rate (CTR) is a crucial metric that shows the percentage of visitors who click on an ad, providing insights into ad effectiveness.

Statistics 276

Statistics Advertising Metrics Analytics 276

Analytics Vidhya

JUNE 14, 2023

Google, a subsidiary of Alphabet, has launched two cutting-edge artificial intelligence (AI) features designed to revolutionize the advertising landscape. These state-of-the-art tools aim to empower brands by automatically identifying optimal ad placements across Google’s expansive range of services.

Advertising 273

Advertising Analytics Optimization IT 273

DataRobot

MAY 13, 2021

It is difficult to imagine the reaction of Don Draper, the chain-smoking protagonist of Mad Men , to today’s social-media advertising landscape. Where others saw a bunch of homemade videos, he saw a giant new advertising marketplace. The advertiser outlines the goals of a campaign. Not that it was easy getting to this point.

Advertising 52

Advertising Data-driven Deep Learning ROI 52

Analytics Vidhya

APRIL 29, 2023

Explore the extensive possibilities in design, art, and advertising as this comprehensive guide takes you step-by-step through using pre-trained models to craft striking visuals. […] The post Generative AI in Education: Visual Storytelling From Text – A Python Guide appeared first on Analytics Vidhya.

Visualization 269

Visualization Deep Learning Advertising Analytics 269

Occam's Razor

SEPTEMBER 24, 2012

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

Metrics 165

Metrics ROI Advertising Marketing 165

Analytics Vidhya

MAY 30, 2022

Have you ever noticed the advertisements for similar shows you watched on Amazon prime Video while reading a completely irrelevant article on a totally different website? This article was published as a part of the Data Science Blogathon. Introduction on Web 3.0 The post Web 3.0: Tomorrow’s Websites!

Data Science 301

Data Science Advertising Analytics Publishing 301

Analytics Vidhya

JANUARY 17, 2023

Corporations across all industries have invested significantly in big data, establishing analytics departments, particularly in telecommunications, insurance, advertising, financial services, healthcare, and technology. Introduction Data analytics is a field filled with promise.

Data Analytics 233

Data Analytics Big Data Analytics Insurance 233

AWS Big Data

SEPTEMBER 26, 2023

First party data is more important than ever for companies to understand their customers and improve how they interact with them, such as in digital advertising across channels. In this post, we walk through an example of a retail advertiser collaborating with a connected television (CTV) provider, facilitated by AWS Clean Rooms and Experian.

Data-driven 74

Data-driven Advertising Marketing Management 74

Analytics Vidhya

MARCH 29, 2023

This collected data is then sold to advertisers, marketing companies, and law […] The post Is Your Privacy at Risk? Fog Data Science compiles an extensive database of user location information by purchasing raw geolocation data collected by various smartphone and tablet applications.

Data Science 255

Data Science Risk Data Collection Advertising 255

Analytics Vidhya

OCTOBER 31, 2021

This article was published as a part of the Data Science Blogathon Machine Learning is popular and is being used everywhere for applications ranging from financial services to healthcare, marketing & advertising to manufacturing. Almost all industries seem to derive substantial benefit using some form of Machine Learning.

Machine Learning 291

Machine Learning Data Science Manufacturing Advertising 291

CIO Business Intelligence

SEPTEMBER 22, 2023

In these instances, data feeds come largely from advertising channels, and the reports they generate are designed to help marketers spend wisely. Some major advertising platforms offer DMPs that house elaborate tools for squeezing the best performance out of their channels. What are the benefits of data management platforms?

Management 96

Management Data Lake Data-driven Advertising 96

Analytics Vidhya

JULY 1, 2022

Introduction One of the newest advertising buzzwords is blockchain. This article was published as a part of the Data Science Blogathon. Although Bitcoin is unusual, the fundamental innovation’s potential is enormous. Something that was once only an invention is now no less than in charge of an uprising.

Data Science 209

Data Science Advertising Analytics Publishing 209

KDnuggets

AUGUST 30, 2023

This post discusses the importance of media mix modeling and how it can be used to maximize the business impact of advertising. It also discusses the impact of seasonality on media advertising and how media mix modeling can be used to minimize the impact of seasonality on business outcomes.

Advertising 91

Advertising Modeling Data Science IT 91

AWS Big Data

DECEMBER 7, 2023

In this post, we outline planning a POC to measure media effectiveness in a paid advertising campaign. In this post, we walk through an example of how a quick service restaurant (QSR) coffee company (Coffee.Co) would set up a POC with a connected TV provider (CTV.Co) to determine the success of an advertising campaign.

Measurement 87

Measurement Data-driven Advertising Testing 87

KDnuggets

SEPTEMBER 20, 2023

This tutorial provides hands-on experience with the key concepts and implementation of K-Means clustering, a popular unsupervised learning algorithm, for customer segmentation and targeted advertising applications.

Advertising 114

Advertising Machine Learning 114

Phocas

SEPTEMBER 3, 2020

Customers now bargain from cost and up, rather from advertised price and down, making it more important than ever to manage pricing strategically. It is no secret that the automotive aftermarket is cut throat and consolidating rapidly. At the same time, customers generally have higher expectations than before with regards to customer service.

Advertising 246

Advertising Management Business Intelligence Dashboards 246

CIO Business Intelligence

JUNE 9, 2022

In these instances, data feeds come largely from various advertising channels, and the reports they generate are designed to help marketers spend wisely. Some major advertising platforms offer DMPs that house elaborate tools for squeezing the best performance out of their channels. Adobe Audience Manager. BidTheatre. OnAudience.

Management 134

Management Data Lake Data-driven Advertising 134

Phocas

JUNE 2, 2020

The travel ban has been a major restriction of the quarantine but Phocas founder and co-CEO, Myles Glashier and his wife Babs, a former advertising creative dreamed-up an around-the-world adventure. Suddenly, each day was more outrageous and imaginative than the last.

Advertising 242

Advertising IT Sales 242

CIO Business Intelligence

SEPTEMBER 19, 2023

Generative AI across all products in Advertising and CX Cloud Oracle is adding generative AI capabilities across all the products inside its Advertising and Customer Experience Cloud (Fusion Cloud CX), which comes with applications designed for advertising, marketing, sales, service, and customer experience processes and functions.

Enterprise 144

Enterprise Advertising Machine Learning Sales 144

Smart Data Collective

AUGUST 24, 2021

Countless advertisers are finding new ways to capitalize off of changes in big data and AI. The concept of native advertising has been around for a decade now. This type of tailored approach is crucial to making the customer feel like they are part of the advertising experience, rather than simply the target of it.

Big Data 118

Big Data Advertising Data Analytics Interactive 118

datapine

DECEMBER 28, 2021

Misuse of statistics often happens in advertisements, politics, news, media, and others. Now that we’ve put the misuse of statistics in context, let’s look at various digital age examples of statistics that are misleading across five distinct, but related, spectrums: media and politics, news, advertising, science, and healthcare.

Statistics 363

Statistics Data-driven Visualization Advertising 363

Smart Data Collective

JUNE 8, 2021

Leading digital advertising platforms such as Google and Microsoft Advertising have been at the forefront of technological innovation for years. Advertising networks are using new features like remarketing to help boost engagement. Do you want to know more about advertising and artificial intelligence?

Marketing 116

Marketing Advertising Cost-Benefit Data-driven 116

Smart Data Collective

MAY 25, 2021

A growing number of companies are finding that AI is helping them reach more customers through more targeted advertisements and data-driven customer engagement strategies. Businesses are having an epiphany with regard to using AI in advertising. The pushback against advertisers collecting data is growing at a rapid pace.

Marketing 121

Marketing Advertising Data-driven Big Data 121

Smart Data Collective

SEPTEMBER 6, 2023

Ad-Free Experience One of the most significant advantages of online streaming is the reduction or complete elimination of advertisements. As cable TV viewership has declined, advertisers have followed the audience to streaming platforms. As we move forward, the entertainment landscape will continue to evolve.

Recreation/Entertainment 99

Recreation/Entertainment Advertising Technology Visualization 99

Smart Data Collective

SEPTEMBER 5, 2021

However, sending bulk text messages, which is the most common method of SMS marketing, has always been more of a shotgun approach than a clinical advertising shot. The advances in AI—particularly machine learning (ML)—have made SMS marketing more attractive and accountable as an advertising technique. What’s machine learning?

Machine Learning 111

Machine Learning Marketing Advertising Data-driven 111

Dataiku

SEPTEMBER 29, 2023

Department of Justice clash with Google over anti-competitive behavior in the online advertising market is just the latest example in a string of similar antitrust cases involving big tech which have failed to yield substantive results. Regulating fast-moving technologies is never easy. The current U.S.

Advertising 62

Advertising Marketing Technology 62

CIO Business Intelligence

FEBRUARY 3, 2023

The slowdown in spending, according to Olsavsky, is impacting all industries with financial services, cryptocurrency and advertising being particularly sluggish. “…as as there’s lower advertising spend, there’s less analytics and compute on advertising spend as well,” Olsavsky said, according to a Motley Fool transcript.

Uncertainty 87

Uncertainty Enterprise Advertising Optimization 87

Smart Data Collective

NOVEMBER 2, 2022

Advanced targeting is the process by which paid messages and advertisements reach the right people at the right time with the right message. When it comes to advertising, segmentation is very important. AI technology has significantly improved targeting capabilities. To get you started, here are five tips on how to increase user reach.

Cost-Benefit 126

Cost-Benefit Advertising Marketing Broadcasting 126