Google to ban political advertising ahead of Philippine election


MANILA (Reuters) - Alphabet Inc's Google said on Wednesday it will ban political advertising on its platform in the run-up to Philippine elections in May next year to choose a successor to President Rodrigo Duterte.

Google, Meta dominate as digital propels global advertising growth -forecasts


New businesses formed during the pandemic needed to advertise to find customers, while. By Sheila Dang.


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Facebook's advertising integrity chief leaves company


Reuters) - Facebook Inc's chief of advertising integrity, who handled the company's ad products around sensitive subjects such as politics and coronavirus misinformation, departed this week, according to an internal company post viewed by Reuters on Friday. By Katie Paul.

LinkedIn must face narrowed U.S. lawsuit claiming it overcharged advertisers


judge dismissed much but not all of a lawsuit accusing Microsoft Corp's LinkedIn of inflating the number of people who watch video ads on the networking platform, allowing it to overcharge hundreds of thousands of advertisers. By Jonathan Stempel. Reuters) - A U.S.

Leading Advertising and Analytics Company Outperforms With a Graph Database

Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Learn more.

U.S. judge dismisses claims that LinkedIn overcharged advertisers


judge dismissed a lawsuit accusing Microsoft Corp's LinkedIn of inflating the number of people who watched video ads so the networking platform could overcharge hundreds of thousands of advertisers. Advertisers in the proposed class action accused LinkedIn of inflating its metrics.

Apple's iPhone privacy changes signal desire to enter advertising -RBC


Reuters) - Apple's recent privacy changes for iPhones are signs it may look to tap into an internet advertising market dominated by Facebook and Google, an analyst at RBC Capital Markets said. By Tapanjana Rudra.

AI Advances Help Contextual Targeted Advertising Strengthen Branding

Smart Data Collective

One of the best ways to utilize AI in marketing is by taking advantage of contextual advertising. A number of artificial intelligence algorithms that have been instrumental in improving the performance of contextual advertising campaigns. This is where contextual advertising shines.

Turkey imposes advertising ban on Twitter, Periscope, Pinterest


ISTANBUL (Reuters) - Turkey's Information and Communication Technologies Authority has imposed advertising bans on Twitter, Periscope and Pinterest under a new social media law, according to decisions published in the country's Official Gazette on Tuesday.

Do You Know the Vital Steps to Programmatic Advertising Success?


In today’s digital world, programmatic advertising plays an essential role in the digital transformation of how businesses perform, succeed and hold on to customers. It is the automated buying and selling of online advertising that makes transactions efficient and more effective.

Are Advertisers Using Your Streaming Data Ethically?


Modern consumers face a conundrum. How can they balance the benefits of technology with the risks of their sensitive data falling into the wrong hands? We are now in the era of information. Data is raising the interest of business leaders – and the concern of citizens.

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

The Integration of Billboard Advertising and Digital Marketing


Advertising is the concept of creating awareness about a brand, product, or event. Its application has evolved over the years from simple paper posters on the streets to wooden boards, billboards, radio, TV and now online digital advertising.

Canada competition bureau has court order for Google advertising probe - statement


OTTAWA (Reuters) - Canada's antitrust watchdog said on Friday it had obtained a court order to advance its investigation into whether Google's online advertising business is hurting competition, according to a statement.

Google disputes Texas' suit claiming unfair advertising sales practices


In December, Texas Attorney General Ken Paxton filed a complaint about Google's advertising technology business, in one of several suits alleging that Google abused its dominance of the internet search business or otherwise broke antitrust law.

Australia won't advertise COVID-19 vaccine on Facebook but vows publicity


SYDNEY (Reuters) - Australia's government pledged a publicity campaign for its rollout of COVID-19 vaccine on Sunday - but not in Facebook advertisements, as a feud continues over the social media giant blocking news content from its platform in the country. By Byron Kaye.

Italian watchdog investigates Google over alleged advertising market abuse


ROME/MILAN (Reuters) - Italy's antitrust authority is investigating Alphabet's Google for alleged abuse of its dominant position in the Italian online display advertising market, it said on Wednesday. The Italian online advertising market was worth revenue of 3.3

Facebook to bring changes in advertising, privacy following Apple's upcoming iOS update


it would implement new advertiser protocols where there will be changes to the way businesses and advertising tools appear on the social media platform. (Reuters) - Facebook Inc said on Wednesday that following Apple Inc's release of iOS 14.5,

Google's advertising practices targeted by EU antitrust probe


BRUSSELS (Reuters) - EU antitrust regulators have sought information from advertisers regarding Google's advertising technology practices, a European Commission document seen by Reuters shows. By Foo Yun Chee.

Understanding the Growing Pushback Against Advertisers Collecting Data

Smart Data Collective

Advertisers have been collecting data for a long time now. This feeling is fueling the growing pushback against advertisers collecting personal data. Some people love when they receive targeted advertisements, but they’re uncomfortable with the monetization of their data.

Walmart cranks up advertising drive, with or without TikTok


Reuters) - Walmart Inc is aggressively expanding its advertising business after years of stuttering progress, even as a proposed deal to buy a stake in video-sharing app TikTok remains stuck in limbo. By Sheila Dang, Richa Naidu, Melissa Fares and Kenneth Li.

Genius Media, The Nation sue Google in advertising antitrust lawsuit


Reuters) - Online publishers including Genius Media Group and news website The Nation alleged in a lawsuit seeking class-action status on Wednesday that Alphabet Inc's Google has unlawfully stifled advertising competition, hurting their businesses. By Paresh Dave. OAKLAND, Calif.

U.S. judge dismisses advertisers' antitrust claims against Google


judge on Thursday dismissed antitrust claims against Alphabet Inc's Google brought by a group of advertisers, but offered them a chance to try again after addressing what she called "serious concerns.". By Paresh Dave. Reuters) - A U.S.

Exclusive-Google offers to settle EU antitrust probe into digital advertising - source


BRUSSELS (Reuters) -Alphabet unit Google is seeking to settle an EU antitrust investigation into its digital advertising business, a person familiar with the matter said, a move that could help it stave off a disruptive, lengthy probe and a possible hefty fine. By Foo Yun Chee.

Unilever to resume advertising on Facebook, Twitter in U.S.


(Reuters) - Unilever Plc said it would resume advertising on Facebook Inc, Instagram and Twitter Inc in the United States after pausing in June due to divisiveness and hate speech on the platforms during the U.S.

Disney Advertising Sales’ Dana McGraw: Sharing data enhances its value


In advertising, getting the right message to the right audience is easier said than done. In advertising, you certainly want to be precise, but also have thoughts about how to anonymize things to be consistent with what consumers expect of us.

Facebook scores earnings beat on retailer advertising; Apple privacy changes loom


Reuters) - Facebook Inc soundly beat quarterly revenue estimates on Wednesday after heavy holiday advertising by e-commerce retailers, but it warned Apple's impending privacy changes could hurt revenue by interfering with ad targeting. By Katie Paul and Chavi Mehta.

Rise of the (advertising) machines

O'Reilly on Data

Continue reading Rise of the (advertising) machines Mike Tidmarsh looks at how data and AI are radically reshaping the world of marketing communications.

How Data Technology Disrupts Facebook Advertising At Its Core

Smart Data Collective

One of the biggest changes big data has created in recent years is in the realm of Facebook advertising. However, one of the biggest changes data technology has caused pertains to Facebook advertising. How Data Technology is Changing the Future of Facebook Advertising.

P&G, other advertisers to stick by TikTok unless clock runs out


LONDON/CHICAGO (Reuters) - Major advertisers including Procter & Gamble , Danone and Chipotle Mexican Grill are committed to spending on TikTok even as the hot Chinese-owned video sharing platform faces a possible ban in the U.S. By Martinne Geller and Richa Naidu.

Social media deal earns advertisers' 'likes', but not yet all their dollars


LONDON (Reuters) - Advertisers who boycotted social media are not all rushing back, despite an agreement by Facebook, YouTube and Twitter on how to curb harmful content online. Unilever, one of the world's biggest advertisers, told Reuters the move this week was "a good step in the right direction," but would not say whether it would resume paid advertising on Facebook in the United States next year after stopping over the summer. By Martinne Geller.

Big Data Analytics is Advertisers’ Best Weapon

The Data Administration Newsletter

Consumers’ digital footprint is increasing in the personalized era of Advertising and Marketing, and Big Data Analytics will help businesses achieve high customer retention rate.

Adevinta, eBay clear final hurdle in $13 billion advertising tie-up


By Terje Solsvik. OSLO (Reuters) -U.S. e-commerce group eBay and Norway's Adevinta have secured final regulatory approval for a tie-up of their global classified ads businesses, the Norwegian firm said on Friday.

3 Ways Big Data Can Help With Native Ad Campaigns

Smart Data Collective

Countless advertisers are finding new ways to capitalize off of changes in big data and AI. The concept of native advertising has been around for a decade now. Big Data SmartData Collective Exclusive big data advertising big data in marketing digital advertising

TikTok launches marketing program for advertisers


(Reuters) - TikTok launched a marketing program on Thursday to attract more advertisers with tools to measure the success of ad campaigns that run on its popular short video app.

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Then we can treat every campaign as an opportunity to identify causality between the money spent on advertising and the product sales achieved. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

A Classic Deep Learning Project – How to Add an Image Behind Objects in a Video

Analytics Vidhya

Advanced Computer Vision Image Python Technique Unstructured Data advertisements arrays brand image processing NumPy opencv video analytics video dataOverview Adding an image behind a moving object is a classic deep learning project Learn how to add a logo in a video using. The post A Classic Deep Learning Project – How to Add an Image Behind Objects in a Video appeared first on Analytics Vidhya.

Ricky Ray Butler: How social media and “influencers” have upended the world of advertising


It is difficult to imagine the reaction of Don Draper, the chain-smoking protagonist of Mad Men , to today’s social-media advertising landscape. Where others saw a bunch of homemade videos, he saw a giant new advertising marketplace. The advertiser outlines the goals of a campaign.

Key Factors in Choosing Data-Driven Digital Signage Solutions

Smart Data Collective

We have mentioned that it has been instrumental in virtually all digital marketing strategies in recent years, such as PPC advertising. Traditional advertising, like print media, is no longer as effective for businesses as it used to be.

The YouTube Dilemma: When Digital Advertising And Objectionable Content Collide

Bruno Aziza

The problem for brands, of course, is that it’s no longer as easy to know where campaigns are appearing. There are literally millions of websites and apps. And some of them publish material that no brand would want its name associated with

10 Data-Driven Design Tips for Creating Advertisements

Smart Data Collective

We mostly talk about the benefits of using big data to improve the targeting of your advertising campaigns. Advertisements can be a vital contributor towards a company’s success. A technique used far and wide in the advertisement world are visual metaphors.

Apple plans to expand ads business - FT


(Reuters) -Apple Inc is planning to expand its advertising business by adding a second advertising slot in its App Store search page's "suggested" section, the Financial Times reported on Thursday.

China steps up pressure on tech with draft online ad rules


SHANGHAI (Reuters) -China's market regulator proposed new rules on Friday that would increase online advertising oversight, including stipulating that adverts should not affect normal internet use or mislead users.