Google to ban political advertising ahead of Philippine election

DataFloq

MANILA (Reuters) - Alphabet Inc's Google said on Wednesday it will ban political advertising on its platform in the run-up to Philippine elections in May next year to choose a successor to President Rodrigo Duterte.

AI Advances Help Contextual Targeted Advertising Strengthen Branding

Smart Data Collective

One of the best ways to utilize AI in marketing is by taking advantage of contextual advertising. A number of artificial intelligence algorithms that have been instrumental in improving the performance of contextual advertising campaigns. This is where contextual advertising shines.

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Apple's iPhone privacy changes signal desire to enter advertising -RBC

DataFloq

Reuters) - Apple's recent privacy changes for iPhones are signs it may look to tap into an internet advertising market dominated by Facebook and Google, an analyst at RBC Capital Markets said. By Tapanjana Rudra.

LinkedIn must face narrowed U.S. lawsuit claiming it overcharged advertisers

DataFloq

judge dismissed much but not all of a lawsuit accusing Microsoft Corp's LinkedIn of inflating the number of people who watch video ads on the networking platform, allowing it to overcharge hundreds of thousands of advertisers. By Jonathan Stempel. Reuters) - A U.S.

Leading Advertising and Analytics Company Outperforms With a Graph Database

Xandr, a division of AT&T, has built an identity graph that connects information on people, households, and more. The company is using this graph to provide advertisers an ability to deliver commercials more successfully than ever before. Learn more.

Facebook's advertising integrity chief leaves company

DataFloq

Reuters) - Facebook Inc's chief of advertising integrity, who handled the company's ad products around sensitive subjects such as politics and coronavirus misinformation, departed this week, according to an internal company post viewed by Reuters on Friday. By Katie Paul.

Canada competition bureau has court order for Google advertising probe - statement

DataFloq

OTTAWA (Reuters) - Canada's antitrust watchdog said on Friday it had obtained a court order to advance its investigation into whether Google's online advertising business is hurting competition, according to a statement.

Facebook to develop tools for advertisers to tackle harmful content

DataFloq

(Reuters) - Facebook Inc said on Friday it would soon start developing "topic exclusion controls" on its platform to give advertisers greater ability to weed out certain types of content from appearing alongside their ads.

Turkey imposes advertising ban on Twitter, Periscope, Pinterest

DataFloq

ISTANBUL (Reuters) - Turkey's Information and Communication Technologies Authority has imposed advertising bans on Twitter, Periscope and Pinterest under a new social media law, according to decisions published in the country's Official Gazette on Tuesday.

Exclusive-Google offers to settle EU antitrust probe into digital advertising - source

DataFloq

BRUSSELS (Reuters) -Alphabet unit Google is seeking to settle an EU antitrust investigation into its digital advertising business, a person familiar with the matter said, a move that could help it stave off a disruptive, lengthy probe and a possible hefty fine. By Foo Yun Chee.

Facebook to bring changes in advertising, privacy following Apple's upcoming iOS update

DataFloq

it would implement new advertiser protocols where there will be changes to the way businesses and advertising tools appear on the social media platform. (Reuters) - Facebook Inc said on Wednesday that following Apple Inc's release of iOS 14.5,

Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

This session will dive into how organizations can still leverage historical customer and product data but need to also think about how to augment development of strategies with marketing research and other shopper signals to efficient drive e-Commerce growth. Join Phil Irvine, VP & Director of Audience Intelligence, for this in-depth discussion of the current e-commerce landscape. Whether concerned about data privacy and data management, or curious about how businesses can rethink approaches to designing shopping experiences, the answers are here.

Australia won't advertise COVID-19 vaccine on Facebook but vows publicity

DataFloq

SYDNEY (Reuters) - Australia's government pledged a publicity campaign for its rollout of COVID-19 vaccine on Sunday - but not in Facebook advertisements, as a feud continues over the social media giant blocking news content from its platform in the country. By Byron Kaye.

Rise of the (advertising) machines

O'Reilly on Data

Continue reading Rise of the (advertising) machines Mike Tidmarsh looks at how data and AI are radically reshaping the world of marketing communications.

Google disputes Texas' suit claiming unfair advertising sales practices

DataFloq

In December, Texas Attorney General Ken Paxton filed a complaint about Google's advertising technology business, in one of several suits alleging that Google abused its dominance of the internet search business or otherwise broke antitrust law.

Do You Know the Vital Steps to Programmatic Advertising Success?

DataFloq

In today’s digital world, programmatic advertising plays an essential role in the digital transformation of how businesses perform, succeed and hold on to customers. It is the automated buying and selling of online advertising that makes transactions efficient and more effective.

The Integration of Billboard Advertising and Digital Marketing

DataFloq

Advertising is the concept of creating awareness about a brand, product, or event. Its application has evolved over the years from simple paper posters on the streets to wooden boards, billboards, radio, TV and now online digital advertising.

Italian watchdog investigates Google over alleged advertising market abuse

DataFloq

ROME/MILAN (Reuters) - Italy's antitrust authority is investigating Alphabet's Google for alleged abuse of its dominant position in the Italian online display advertising market, it said on Wednesday. The Italian online advertising market was worth revenue of 3.3

Google's advertising practices targeted by EU antitrust probe

DataFloq

BRUSSELS (Reuters) - EU antitrust regulators have sought information from advertisers regarding Google's advertising technology practices, a European Commission document seen by Reuters shows. By Foo Yun Chee.

Are Advertisers Using Your Streaming Data Ethically?

DataFloq

Modern consumers face a conundrum. How can they balance the benefits of technology with the risks of their sensitive data falling into the wrong hands? We are now in the era of information. Data is raising the interest of business leaders – and the concern of citizens.

U.S. judge dismisses advertisers' antitrust claims against Google

DataFloq

judge on Thursday dismissed antitrust claims against Alphabet Inc's Google brought by a group of advertisers, but offered them a chance to try again after addressing what she called "serious concerns.". By Paresh Dave. Reuters) - A U.S.

How Data Technology Disrupts Facebook Advertising At Its Core

Smart Data Collective

One of the biggest changes big data has created in recent years is in the realm of Facebook advertising. However, one of the biggest changes data technology has caused pertains to Facebook advertising. How Data Technology is Changing the Future of Facebook Advertising.

Walmart cranks up advertising drive, with or without TikTok

DataFloq

Reuters) - Walmart Inc is aggressively expanding its advertising business after years of stuttering progress, even as a proposed deal to buy a stake in video-sharing app TikTok remains stuck in limbo. By Sheila Dang, Richa Naidu, Melissa Fares and Kenneth Li.

Genius Media, The Nation sue Google in advertising antitrust lawsuit

DataFloq

Reuters) - Online publishers including Genius Media Group and news website The Nation alleged in a lawsuit seeking class-action status on Wednesday that Alphabet Inc's Google has unlawfully stifled advertising competition, hurting their businesses. By Paresh Dave. OAKLAND, Calif.

Unilever to resume advertising on Facebook, Twitter in U.S.

DataFloq

(Reuters) - Unilever Plc said it would resume advertising on Facebook Inc, Instagram and Twitter Inc in the United States after pausing in June due to divisiveness and hate speech on the platforms during the U.S.

Facebook scores earnings beat on retailer advertising; Apple privacy changes loom

DataFloq

Reuters) - Facebook Inc soundly beat quarterly revenue estimates on Wednesday after heavy holiday advertising by e-commerce retailers, but it warned Apple's impending privacy changes could hurt revenue by interfering with ad targeting. By Katie Paul and Chavi Mehta.

P&G, other advertisers to stick by TikTok unless clock runs out

DataFloq

LONDON/CHICAGO (Reuters) - Major advertisers including Procter & Gamble , Danone and Chipotle Mexican Grill are committed to spending on TikTok even as the hot Chinese-owned video sharing platform faces a possible ban in the U.S. By Martinne Geller and Richa Naidu.

Social media deal earns advertisers' 'likes', but not yet all their dollars

DataFloq

LONDON (Reuters) - Advertisers who boycotted social media are not all rushing back, despite an agreement by Facebook, YouTube and Twitter on how to curb harmful content online. Unilever, one of the world's biggest advertisers, told Reuters the move this week was "a good step in the right direction," but would not say whether it would resume paid advertising on Facebook in the United States next year after stopping over the summer. By Martinne Geller.

Adevinta, eBay clear final hurdle in $13 billion advertising tie-up

DataFloq

By Terje Solsvik. OSLO (Reuters) -U.S. e-commerce group eBay and Norway's Adevinta have secured final regulatory approval for a tie-up of their global classified ads businesses, the Norwegian firm said on Friday.

3 Ways Big Data Can Help With Native Ad Campaigns

Smart Data Collective

Countless advertisers are finding new ways to capitalize off of changes in big data and AI. The concept of native advertising has been around for a decade now. Big Data SmartData Collective Exclusive big data advertising big data in marketing digital advertising

Ricky Ray Butler: How social media and “influencers” have upended the world of advertising

DataRobot

It is difficult to imagine the reaction of Don Draper, the chain-smoking protagonist of Mad Men , to today’s social-media advertising landscape. Where others saw a bunch of homemade videos, he saw a giant new advertising marketplace. The advertiser outlines the goals of a campaign.

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Then we can treat every campaign as an opportunity to identify causality between the money spent on advertising and the product sales achieved. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

TikTok launches marketing program for advertisers

DataFloq

(Reuters) - TikTok launched a marketing program on Thursday to attract more advertisers with tools to measure the success of ad campaigns that run on its popular short video app.

A Classic Deep Learning Project – How to Add an Image Behind Objects in a Video

Analytics Vidhya

Advanced Computer Vision Image Python Technique Unstructured Data advertisements arrays brand image processing NumPy opencv video analytics video dataOverview Adding an image behind a moving object is a classic deep learning project Learn how to add a logo in a video using. The post A Classic Deep Learning Project – How to Add an Image Behind Objects in a Video appeared first on Analytics Vidhya.

Key Factors in Choosing Data-Driven Digital Signage Solutions

Smart Data Collective

We have mentioned that it has been instrumental in virtually all digital marketing strategies in recent years, such as PPC advertising. Traditional advertising, like print media, is no longer as effective for businesses as it used to be.

The YouTube Dilemma: When Digital Advertising And Objectionable Content Collide

Bruno Aziza

The problem for brands, of course, is that it’s no longer as easy to know where campaigns are appearing. There are literally millions of websites and apps. And some of them publish material that no brand would want its name associated with

10 Data-Driven Design Tips for Creating Advertisements

Smart Data Collective

We mostly talk about the benefits of using big data to improve the targeting of your advertising campaigns. Advertisements can be a vital contributor towards a company’s success. A technique used far and wide in the advertisement world are visual metaphors.

China steps up pressure on tech with draft online ad rules

DataFloq

SHANGHAI (Reuters) -China's market regulator proposed new rules on Friday that would increase online advertising oversight, including stipulating that adverts should not affect normal internet use or mislead users.

Apple plans to expand ads business - FT

DataFloq

(Reuters) -Apple Inc is planning to expand its advertising business by adding a second advertising slot in its App Store search page's "suggested" section, the Financial Times reported on Thursday.

U.S. states file updated antitrust complaint against Alphabet's Google

DataFloq

states led by Texas have filed an amended complaint against Alphabet Inc's Google accusing the tech giant of using coercive tactics and breaking antitrust laws in its efforts to boost its already dominant advertising business. By Chris Prentice. WASHINGTON (Reuters) - A group of U.S.

Pinterest sees strong sales as ad spending booms in holiday rush

DataFloq

after the bell on Thursday, as increased demand from large retail advertisers and growth in its international business boosted third-quarter revenue 43%.

Google, adtech firms targets of fresh EU privacy complaints

DataFloq

BRUSSELS (Reuters) - Alphabet unit Google and digital advertising firms are the targets of fresh privacy complaints filed in six EU countries on Thursday over the way they sell ads to potential advertisers through a bidding process. By Foo Yun Chee.

Mobile ad companies form alliance to prepare for Apple privacy changes

DataFloq

Reuters) - Six mobile advertising companies said Wednesday they have formed a partnership to help marketers and app developers adjust to upcoming Apple Inc changes that will affect how advertising works on iPhones. By Sheila Dang.