I Wish I'd Known That. [Digital Analytics Edition.]
Occam's Razor
JANUARY 10, 2011
The smallest part of my success, and yours, will come from having the prefect implementation of the Omniture Marketing Suite or Google Analytics. 10% of your time should be spent in implementing tools, not 15 months with an eye towards analysis in the middle of 2012. " This was in context of a President Obama A/B test.
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