The Unofficial Google Data Science Blog
APRIL 23, 2024
To find optimal values of two parameters experimentally, the obvious strategy would be to experiment with and update them in separate, sequential stages. Our experimentation platform supports this kind of grouped-experiments analysis, which allows us to see rough summaries of our designed experiments without much work.
The Unofficial Google Data Science Blog
JUNE 30, 2016
In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. In fact, Hainmueller (2012) show that entropy balancing is equivalent to estimating the weights as a log-linear model of the covariate functions $c_j(X)$. 2012): 25-46.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Unofficial Google Data Science Blog
MAY 31, 2016
A geo experiment is an experiment where the experimental units are defined by geographic regions. The expected precision of our inferences can be computed by simulating possible experimental outcomes. Further, there is the risk that the increased ad spend will be less productive due to diminishing returns (e.g.,
The Unofficial Google Data Science Blog
OCTOBER 12, 2017
We data scientists now have access to tools that allow us to run a large numbers of experiments, and then to slice experimental populations by any combination of dimensions collected. Make experimentation cheap and understand the cost of bad decisions. This leads to the proliferation of post hoc hypotheses.
Expert insights. Personalized for you.
52 
Let's personalize your content