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Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

This post is about standard GA reports, but the standard cart/checkout funnel visualization in GA is value deficient. Multi-channel attribution was the flavor of the month for every month in 2012. And just as in 2012 magic pills will be scarce, FUD will be plentiful, and vendors will promise the moon. Very handy.

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