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Great Storytelling With Data: Visualize Simply And Focus Obsessively

Occam's Razor

We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients. Second, between 2012 and 2013. When I present it, I'll say something like "Our peak investment, in Aquantive in 2013, was 700k." Rest is irrelevant.

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What Is Embedded Analytics?

Jet Global

Companies like Tableau (which raised over $250 million when it had its IPO in 2013) demonstrated an unmet need in the market. Their dashboards were visually stunning. In turn, end users were thrilled with the bells and whistles of charts, graphs, and dashboards. Yes—but basic dashboards won’t be enough.