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Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

This post is about standard GA reports, but the standard cart/checkout funnel visualization in GA is value deficient. It will be the same in 2013. On top of the graph click on Select A Metric and choose Goal Conversion Rate. Change the metric on top of the page to Goal Values and bam! Where do most people drop off?

Strategy 159
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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 109