Jet Global

JULY 12, 2023

Editors note: This blog was originally published in October 2013, and has been completely revamped and updated for accuracy, relevancy, and comprehensiveness in September 2019 Prior to the 17th century, data visualization existed mainly in the realm of maps, displaying land markers, cities, roads, and resources.

Visualization 59

Visualization Statistics Scorecard Measurement 59

Occam's Razor

JANUARY 2, 2013

This post is about standard GA reports, but the standard cart/checkout funnel visualization in GA is value deficient. It will be the same in 2013. As you look at the "scorecard" (just under the graph) you can look at the little numbers in gray and understand overall mobile performance compared to site performance.

Strategy 159

Strategy Analytics Reporting Metrics 159

Occam's Razor

AUGUST 9, 2016

Ignore the eminently useless Reverse Goal Path report (I don't even know why this is still in GA after years of uselessness) and Funnel Visualization (almost totally useless in context of almost all Goals). Start with the scorecard in the overview report. Look the Overview, Goal URLs and Smart Goals. Strong feelings.

Analytics 109

Analytics Metrics Reporting Strategy 109