2013, Scorecard, Strategy and Visualization

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Occam's Razor

JANUARY 2, 2013

This post is about standard GA reports, but the standard cart/checkout funnel visualization in GA is value deficient. It will be the same in 2013. As you look at the "scorecard" (just under the graph) you can look at the little numbers in gray and understand overall mobile performance compared to site performance.

Strategy

Strategy Analytics Reporting Metrics

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

AUGUST 9, 2016

If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Now scroll just a bit back up, stare at that column, what would your strategy be for Organic Search if it is at 0.46?

Analytics

Analytics Metrics Reporting Strategy

Data Leaders Brief

Google Analytics Tips: 10 Data Analysis Strategies That Pay Off Big!

Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

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