Remove 2014 Remove Business Analytics Remove Data Quality Remove Marketing
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6 Case Studies on The Benefits of Business Intelligence And Analytics

datapine

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. With this information in hand, the company started to think about how to invest in data quality, data standards, and the required technology to support it.

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What is going on in the world of data and analytics?

Andrew White

I have blogged before (see this from 2014: A Day in the Life of an Analyst” at Gartner’s IT/Expo Symposium – Day 3 ) about the hot topics I discussed with attendees at our Symposia and data and analytics conferences. We have our own magic quadrants and market guides exploring this market. All was going well.