Domino Data Lab

OCTOBER 7, 2020

MANOVA, for example, can test if the heights and weights in boys and girls is different. This statistical test is correct because the data are (presumably) bivariate normal. Statistics developed in the last century are based on probability models (distributions). The accuracy of any predictive model approaches 100%.

Statistics 145

Statistics Testing Predictive Modeling Modeling 145

Occam's Razor

NOVEMBER 18, 2014

In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. Short story #2: Predictive Modeling, Quantifying Cost of Inaction. Short story #6: Conditional Formatting, Simple Strategies To A Drive Big Focus!

Visualization 143

Visualization Slice and Dice Predictive Modeling Metrics 143

Domino Data Lab

JULY 9, 2019

Diving into examples of building and deploying ML models at The New York Times including the descriptive topic modeling-oriented Readerscope (audience insights engine), a prediction model regarding who was likely to subscribe/cancel their subscription, as well as prescriptive example via recommendations of highly curated editorial content.

Data Science 112

Data Science Machine Learning Advertising Modeling 112

datapine

JANUARY 31, 2022

Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated. This methodology of “test, look at the data, adjust” is at the heart and soul of business intelligence. Lieferando is a European online food-ordering service that was acquired by Just Eat Take Away in 2014.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214