2015 Data mining Experimentation Statistics 
The Unofficial Google Data Science Blog
APRIL 23, 2024
If $Y$ at that point is (statistically and practically) significantly better than our current operating point, and that point is deemed acceptable, we update the system parameters to this better value. And we can keep repeating this approach, relying on intuition and luck. Why experiment with several parameters concurrently?
The Unofficial Google Data Science Blog
JULY 22, 2020
For example, imagine a fantasy football site is considering displaying advanced player statistics. A ramp-up strategy may mitigate the risk of upsetting the site’s loyal users who perhaps have strong preferences for the current statistics that are shown. One reason to do ramp-up is to mitigate the risk of never before seen arms.
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