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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

Business analytics is the practical application of statistical analysis and technologies on business data to identify and anticipate trends and predict business outcomes. What are the benefits of business analytics? What is the difference between business analytics and data analytics?

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A Guide to Data Analytics in the Travel Industry

Alation

Why is data analytics important for travel organizations? With data analytics , travel organizations can gain real-time insights about customers to make strategic decisions and improve their travel experience. They may also suffer from data duplication, which undermines their analytics models.

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Top 10 Analytics And Business Intelligence Trends For 2020

datapine

4) Predictive And Prescriptive Analytics Tools. Business analytics of tomorrow is focused on the future and tries to answer the questions: what will happen? There are plenty of big data examples used in real life, shaping our world, be it in the buying experience or managing customers’ data.