2020 Analytics Journey Analytics Reporting 
Smart Data Collective
DECEMBER 14, 2019
A great customer journey will eliminate buyer’s remorse, improve your retention rates, and eliminate any errors and complaints. Econsultancy and Adobe asked B2B companies to report on what the most exciting opportunity for growth in 2020 is and the leading answer was, “customer experience.” Analytics is the answer here.
Business Over Broadway
MAY 22, 2019
I conducted a customer experience best practices study and found that loyalty leading companies focus analytics efforts on customer understanding rather than internal metrics. Also, loyalty leaders infuse analytics into CX programs, including machine learning, data science and data integration. So, become data literate.
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