Salesforce DMP, Financial Services Cloud & B2B Analytics Intro

Perficient Data & Analytics

B2B Marketing Analytics Demo. B2B Marketing Analytics Demo. With B2B Marketing Analytics, you can see the impact of your marketing, without needing a data scientist. Must-Know Salesforce Updates. What You Need to Know About Financial Services Cloud.

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The Insights Beat: Save Your Data Strategy From A Nosedive

Srividya Sridharan

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. (Jeremy Vale and Paolo Santamaria contributed to this post.)

The Insights Beat: Future-Proof Your Insights Capability

Srividya Sridharan

advanced analytics big data data insights B2B analytics business insights data commercializaiton data economy hadoop insights-driven business insights-driven organization sparkLast month, our featured research focused on building the foundation of an insights-driven business.

B2B 82

The Insights Beat: Plan For New Data & Analytics Supplies

Srividya Sridharan

age of the customer artificial intelligence (AI) translytical databases B2B AI computer vision data literacySummer’s lease hath all too short a date. It always seems to pass by in the blink of an eye, and this year was no exception. Though I am excited for cooler temperatures and the prismatic colors of New England in the fall, I am sorry to see summer come to an end. The end […].

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Leverage Your Organization for Best Product Decisions

Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron

The Insights Beat: Get Smarter About Your Competitors, Customers And Company

Srividya Sridharan

age of the customer business intelligence competitive intelligence customer analytics data management market research master data management B2B customer analytics business insights customer researchInsights come in many flavors. Customer insights. Consumer insights. Competitor insights.

Sales 78

Why Cleaner Marketing Data is Essential for IT


In a world where B2B companies clash over who gets to be on top in terms of sales, numbers play a pretty big part. The idea is to generate as many B2B leads as possible. Many would think setting up an efficient B2B lead generation strategy across multiple channels is the main challenge.

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BRIDGEfunnel Awarded the Best ML/AI Implementation at CYPHER 2019


An AI-powered Guided Selling product that does automated win-loss analysis and sales tactic recommendation at scale, BRIDGEfunnel is built to transform the way B2B deals are closed. Bangalore, October 1, 2019.

B2B 52

Big Data Ingestion: Parameters, Challenges, and Best Practices


to perform B2B operations. Variety: Variety signifies the different types of data such as semi-structured, unstructured or heterogeneous data that can be too disparate for enterprise B2B networks.

28 Sales Reports Examples You Can Use For Daily, Weekly or Monthly Reports


Hereafter are some examples of B2B and retail KPIs you can track in this sales reporting template. a) B2B Daily Reports To Control Your Operations. Here we will take a look at specific reports and KPIs you can track on a weekly basis based on a B2B and retail perspective. a) Track Your Weekly B2B Sales With These Reports. Telephone cold calling is another invaluable B2B KPI that can tell you which weekdays are the most promising for outbound calls.

How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. The Google Small Business page on Facebook is an example of a B2B strategy. Are you at a B2B company? Maybe the problem is B2B.

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Sales Bookings Forecasting Engine for a Global Cloud and Virtualization Major


Our client, a global cloud and virtualization major, was looking to achieve a B2B revenue forecast from disparate sources—several tiers of the organization, a dynamic competitor landscape and varying density of data and mix of products at different life stages. Case study. Sales Bookings Forecasting Engine for a Global Cloud and Virtualization Major. Business Context.

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BRIDGEi2i Newsletter: Q1 2019 Recap


BRIDGEfunnel is BRIDGEi2i’s AI-powered guided selling product that leverages advanced analytics expertise and proprietary algorithms in B2B sales transformation to accelerate the bottom-of-the-funnel sales process. BRIDGEi2i Connect: Quarterly Newsletter.

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Is Big Data the Saviour of the Aging Telecommunications Industry?

Smart Data Collective

From the BSS perspective, Comarch’s portfolio of products for telecommunications covers tools for both retail and enterprise (B2B) billing, charging and revenue management, a self-enablement platform, and sales/ordering tools.

The Anatomy of User Behavior

Mixpanel on Data

So for a B2B product, it often makes much more sense to look at retention through the time window of one week. Understanding how people use your product begins with tracking their actions.

Data as Experience: The Customer Role

Perficient Data & Analytics

B2B: These are even more complex customers. Complex Services: Many services you sell to your customers, especially on the B2B side tend to be pretty complex. This is a continuation of my Data As Experience Series. The last post was on the Executive Role. The Customer. Many companies tend to overlook customers.

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An Overview of Sales Analytics in Event Industry


Commercial sales analytics is still in its evolutionary stage with even the most advanced B2B commercial sales analytics programs not being fully used or utilized properly.

Sales 61

When Data Warehousing Met the Events Industry


According to reports, the Business-To-Business (B2B) events industry revenue worldwide amounted to 30.3 Welcome to the smart age. Technology has spread its roots to almost all realms of business, so much so that ‘smart’ has become today’s norm.

Introducing Cloudera DataFlow (CDF)


Dinesh’s areas of expertise include IoT, Application/Data integration, BPM, Analytics, B2B, API management, Microservices, and Mobility.

IoT 83

Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

Occam's Razor

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco.

The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure.

Best Practices for Optimizing Distributor Profitability

The Kini Group

Distributors rely on their customers – retailers and B2B businesses – to create pull-through demand and sell for them. Here’s the rub – when retailers and B2B businesses buy products in bulk, they expect discounts.

Challenging Churn with Customer Success Analytics


In the B2B subscription economy, we’re all well acquainted with the popular adage: it’s more expensive to acquire a new customer than it is to keep a current customer happy.

The 14 Top Success Patterns of Digital Business Models

CONTACT Software

The question of “whether” no longer arises, but rather of “how” According to McKinsey the sales potential for digitized products in the B2B environment is even twice as high as in the B2C sector! Let’s get digital – The Internet of Things (IoT) has an outstanding influence on the relationship between companies and their customers. Companies now face the challenge of placing attractive digital offerings so as not to fall behind.

IoT 40

Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Ok All that is the same, no matter if you are a b2b, b2c, b2a (business to aliens, yes they do exist!). Here are a few things that are different with b2b.

Answering Complex Usage Questions with Product Analytics


One of the consistent behaviors in enterprise usage of B2B products is a gap between the rollout of a new version of a product and the actual adoption of that version. Measuring engagement with a business product is difficult.

Whose cloud? The business strategy question every CEO should consider.

Mark Raskino

That’s fine if the provider sticks only to the role of B2B technology service provider. Before we get into this important issue I have to declare a disinterest. I’m not a cloud analyst at Gartner. I don’t cover the vendors or their offerings. I can’t tell you which one is best under different circumstances. I have many colleagues who can help you with those decisions.

Mystery Social Determinants Now Tracked in Health Cloud #HIMSS19

Perficient Data & Analytics

Cynthia Koeneker shares how Salesforce’s updates could enable the healthcare industry as a whole to move to a B2C2B model, versus a B2B model, for patient data. How Salesforce is Creating Connected Care with Updates to Salesforce Health Cloud at #HIMSS19.

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Excellent Analytics Tip #24: Obsess About Real Business Profitability

Occam's Razor

Identify the Real Business Profitability Point: B2B. Let's say you are a company that belongs to one of my absolute favorite B2B entities, Danaher Corporation. This is not easy work, especially in B2B companies.

Evolution of AI in Sales (Part 2)


A 2017 white paper produced by Harvard Business Review in collaboration with Apttus states that “B2B revenue generation processes offer huge opportunities to benefit from the (AI) technologies.” THE CURRENT STATE OF AI IN SALES: Just like the story of AI, the story of sales too is a series of advancements. In a specific way, the current state of AI in sales is a convergence of advancements in various disciplines that hold tremendous potential to transform the world of sales.

Sales 40

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

Data above is for a B2B website with no ecommerce. Data below is for a non-ecommerce, B2B website.). Ok, enough of all this B2B and non-ecommerce stuff. My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline).

Do You Need a CPQ Solution?

Perficient Data & Analytics

In the B2B world, when time truly does equal money, slow lead response time and the inability to provide timely accurate quotes directly affect the win rate. Do You Need a CPQ Solution?

Sales 56

How You Can Get Proactive About Margin Leaks Using the Pocket Price Waterfall

The Kini Group

It’s usually much lower than the invoice price in B2B environments. However, building one for each transaction can get exhausting and become a drain on resources for mid-market or larger B2B businesses. How much price are you really keeping from each of your sales transactions?

Sales 68

Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value.

Lightning Flow, Data Security, Summer ’18 Enhancements & More

Perficient Data & Analytics

Even though most B2B marketers are bought into Account-Based Marketing (ABM), very few of them are actually using the strategy to its greatest potential. Top Salesforce Updates You Need to Know. Einstein, Lightning & More: What’s New in Salesforce Sales Cloud in Summer ’18.

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3 Steps in the Presales Process Fortune 500 Companies Never Skip

The Kini Group

B2B businesses with a strong and strategic presales process consistently achieve win rates of more than 40%, according to McKinsey research. That’s 10 to 15 points higher than usual. Unfortunately, presales professionals are still often overshadowed by the sales reps who close the final deal.

B2B 45

Smarter Career Choices #3: Solve for the Global Maxima!

Occam's Razor

Perhaps some kind of B2B sales. Today, a simple lesson that so many of us miss at great peril. In fact in your role, at this very moment, your company is making a mistake in terms of how it values your impact on the business.

Five Key Elements For A Big Analytics Driven Business Impact

Occam's Razor

They only want to throw up a one page lead-gen form if they are B2B. There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization.

Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

As a B2B marketer looking to get more heavily involved in web analytics, I'm looking for a place to start – specifically your books. chapter 5 specifically provides advice on B2B and non-ecommerce websites).

Digital Attribution's Ladder of Awesomeness: Nine Critical Steps

Occam's Razor

A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. Culture is a stronger determinant of success with data than anything else. Including data.