Smart Data Collective

NOVEMBER 11, 2021

However, data analytics technology can be just as useful with regards to creating a successful B2B business. One of the benefits of data analytics in B2B marketing is with using digital signage. For B2B companies, digital signage may not be the first thing that comes to mind when developing a marketing strategy.

B2B 103

B2B Data Analytics Data mining Big Data 103

Smart Data Collective

JUNE 29, 2022

A professional email signature is a must-have for any B2B marketer. Email marketing is a critical part of any successful B2B marketing plan. The post 10 Essential Data-Driven B2B Email Marketing Strategies appeared first on SmartData Collective. Test Different Professional Email Signature.

Data-driven 97

Data-driven B2B Strategy Marketing 97

Decision Management Solutions

MARCH 31, 2022

McKinsey recently published a great piece aimed at B2B companies called The new B2B growth equation. This focused on how B2B Customers want an “ always-on, personalized, omnichannel experience ”. What this means for B2B sellers is a need to deliver excellence across a wide range of channels – 10 or more according to McKinsey.

B2B 72

B2B Modeling Sales Interactive 72

Srividya Sridharan

FEBRUARY 22, 2023

Over 100 analyst-led sessions, detailed case studies and success stories, and unparalleled networking opportunities are just a few of the things that B2B marketing, sales, and product leaders can expect at this year’s event.

B2B 52

B2B Sales Marketing Management 52

TreehouseTechGroup

NOVEMBER 3, 2020

Treehouse Technology Group (TTG) is thrilled to announce that it has been recognized by Clutch as a top B2B service provider in New England and top 10 data analytics consultancy in Massachusetts.

Data Analytics 87

Data Analytics B2B Analytics Technology 87

TDAN

OCTOBER 6, 2020

Because B2B businesses face prolonged buying cycles, marketing strategies need to focus on efforts to establish communication between your brand and leads. Many B2B businesses have now turned to email marketing automation platforms to maintain and establish a complicated buyer atmosphere.

B2B 52

B2B Marketing Strategy Data Strategy 52

TDAN

NOVEMBER 2, 2021

Data is the new oil. It’s cheaper, more plentiful, and just as valuable. However, it’s also one of the most challenging aspects of business. As customer data becomes increasingly important to your success, you need to manage it well. As a business, your most valuable asset is customer data. Data can be used to identify […].

B2B 80

B2B Management Business Intelligence IT 80

TreehouseTechGroup

NOVEMBER 3, 2020

Treehouse Technology Group (TTG) is thrilled to announce that it has been recognized by Clutch as a top B2B service provider in New England and top 10 data analytics consultancy in Massachusetts.

Data Analytics 52

Data Analytics B2B Analytics Technology 52

Mark Raskino

JULY 29, 2020

So if you are in a B2B business here is something I can be fairly confident of: Customers you have never met, from places you have never heard of, are wondering if you can supply what they need. Often I find myself trying to quickly assimilate a speciality industrial B2B product category that I have never thought about before.

B2B 59

B2B Insurance Marketing Sales 59

TreehouseTechGroup

NOVEMBER 3, 2020

Treehouse Technology Group (TTG) is thrilled to announce that it has been recognized by Clutch as a top B2B service provider in New England and top 10 data analytics consultancy in Massachusetts.

Data Analytics 52

Data Analytics B2B Analytics Technology 52

Phocas

NOVEMBER 10, 2021

American electrical wholesale distributor redeploys Phocas to restore data confidence and help company with B2B ecommerce initiatives.

B2B 246

B2B Sales 246

Smart Data Collective

NOVEMBER 18, 2021

B2B business, in particular, brings a unique set of challenges that B2C companies don’t face. Below, we will explore how you can use big data wisely to make your B2B startup one of the 2 in 5 that becomes profitable. In comes a lucrative b2b customer loyalty programme as the savior. The world of B2B is now worth over $1.8

Data Strategy 119

Data Strategy Strategy Big Data B2B 119

CIO Business Intelligence

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. Last year, Sitecore polled B2B marketers about their perceptions of the metaverse , which at the time was thought to be the next frontier in experiential marketing. Artificial Intelligence

Marketing 92

Marketing B2B Experimentation Cost-Benefit 92

Corinium

SEPTEMBER 6, 2021

MONDAY, 6 SEPTEMBER 2021 – Corinium Global Intelligence (“Corinium” or “the Group”), the global B2B information service provider of events and market intelligence company, has announced its acquisition of RE•WORK today. RE•WORK is the leading events provider for deep learning as well as applied AI.

Data Analytics 435

Data Analytics Analytics Digital Transformation Deep Learning 435

Smart Data Collective

APRIL 7, 2022

While eCommerce giants like Amazon transformed the B2C retail landscape, traditional channels continued to dominate in the B2B sector. However, as evidenced by a recent McKinsey report, the past several years have turned that upside down with an explosive growth in B2B eCommerce.

Big Data 97

Big Data B2B Data-driven Data Analytics 97

Corinium

MAY 22, 2019

Over it's lifetime Facebook has become possibly the biggest B2C/B2B marketing channel available to marketers. The platform is a mass generator of big customer data that holds immense potential value for making smarter marketing decisions.

Data Science 150

Data Science Marketing B2B IT 150

bridgei2i

JUNE 24, 2020

It’s important for B2B enterprises to stay engaged with their customer as they go through the scenario planning exercise. Capturing data about the customer and making these insights available for the customer-facing business functions will become invaluable in the B2B enterprise’s integrated customer engagement drive.

Enterprise 117

Enterprise B2B Analytics Digital Transformation 117

CDW Research Hub

SEPTEMBER 6, 2022

B2B access management. B2B access management. Doing so without the need to locally maintain and manage these extended user populations brought about the need for secure business-to-business (B2B) IAM. Today, B2B IAM enables and supports initiatives to better connect B2B customer systems and supply chain services.

Management 93

Management B2B Behavioral Analytics Enterprise 93

IBM Big Data Hub

SEPTEMBER 6, 2023

Add generative AI to your marketing toolkit In the IBM survey, CMOs cited content creation and editing, SEO and social media marketing as the top B2B use cases for generative AI capabilities. 1 In regard to B2B marketing function, these leaders called out lead generation and sales nurturing as the top use cases.

Strategy 109

Strategy Marketing Data-driven Modeling 109

IBM Big Data Hub

JUNE 30, 2023

​ B2B companies are under unexpected pressure to deliver digital experiences on par with those in the consumer space, and capturing customer loyalty is trickier than ever.​ Provide an enhanced ordering experience to customers while accelerating growth and profitability.

Forecasting 66

Forecasting Manufacturing B2B Consulting 66

CIO Business Intelligence

JULY 25, 2023

The suite consists of multiple products such as B2C Commerce, B2B Commerce, Order Management, Commerce Marketplace, and Payments. The Commerce Cloud is a product suite aimed at helping organizations create unified buying experiences for their customers across channels, including mobile, social, and web.

IT 88

IT Enterprise B2B Sales 88

O'Reilly on Data

MAY 14, 2020

Consumer Companies Versus B2B Companies. In contrast, AI product managers working in Business to Business (B2B) firms tend to focus on the first and last mile of the AI product cycle. B2B firms solve highly complex problems for a very narrow set of consumers. Startups Versus Large Companies.

Management 364

Management Experimentation Machine Learning Data-driven 364

Phocas

JANUARY 24, 2022

Nuts and bolts go together and without them, most construction wouldn't be strong or safe. Profast, based in Ireland specializing in these essential items and ensures many iconic buildings, schools and industrial parks remain standing across Europe.

B2B 49

B2B Sales Dashboards Visualization 49

Smart Data Collective

NOVEMBER 20, 2022

Also, if you’re dealing with other businesses, you can employ big data analytics tools to examine b2b data and find out information such as hidden patterns, market trends, and more. You can use these data to achieve clarity in pricing, which can be crucial in the business-to-business (B2B) sector.

Big Data 131

Big Data Sales Marketing Unstructured Data 131

CIO Business Intelligence

AUGUST 7, 2023

He has over two decades of experience in content development, content strategy, and product marketing with B2B technology companies. About Dave Wolpert Dave Wolpert is the Senior Manager of Solutions Marketing for VMware Cross-Cloud services. Artificial Intelligence, Machine Learning

Enterprise 77

Enterprise Machine Learning B2B Strategy 77

Smart Data Collective

SEPTEMBER 30, 2021

Companies use this unique 16 digit number for B2B payments and employee expenses. How virtual card numbers impact B2B payments. One of the benefits of using virtual card numbers is the automation of the B2B payments process. Two technologies are spreading due their convenience and security: virtual cards and e-wallets.

Big Data 123

Big Data Data-driven Data Analytics ROI 123

Srividya Sridharan

JUNE 12, 2019

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking? Time To Sound The Alarm In order to compete in the age of […].

Data Strategy 92

Data Strategy Strategy Data-driven Machine Learning 92

bridgei2i

SEPTEMBER 21, 2021

Today enterprises are navigating across a spectrum of technologies powered by the Internet, cloud computing, and mobile applications, which have changed how B2B enterprises engage and transact with their customers. Currently, B2B buyers are increasingly opting towards omnichannel experiences.

Enterprise 98

Enterprise Data-driven Analytics B2B 98

CIO Business Intelligence

JULY 5, 2022

Developed by Zuellig Pharma, eZRx is ASEAN’s largest B2B eCommerce platform for the healthcare industry – offering a smarter and more convenient way to buy and sell healthcare products online, anywhere and anytime, versus reps visiting clients face-to-face.

B2B 88

B2B Software Finance Enterprise 88

CIO Business Intelligence

JUNE 21, 2023

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 Like most companies, Sysco traditionally ran its B2B e-commerce business in a bulk reordering fashion.

IT 68

IT Data Warehouse Digital Transformation B2B 68