Salesforce DMP, Financial Services Cloud & B2B Analytics Intro

Perficient Data & Analytics

B2B Marketing Analytics Demo. B2B Marketing Analytics Demo. With B2B Marketing Analytics, you can see the impact of your marketing, without needing a data scientist. Must-Know Salesforce Updates. What You Need to Know About Financial Services Cloud.

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The Insights Beat: Save Your Data Strategy From A Nosedive

Srividya Sridharan

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. (Jeremy Vale and Paolo Santamaria contributed to this post.)

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The Insights Beat: Future-Proof Your Insights Capability

Srividya Sridharan

advanced analytics big data data insights B2B analytics business insights data commercializaiton data economy hadoop insights-driven business insights-driven organization sparkLast month, our featured research focused on building the foundation of an insights-driven business.

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The Insights Beat: Get Smarter About Your Competitors, Customers And Company

Srividya Sridharan

age of the customer business intelligence competitive intelligence customer analytics data management market research master data management B2B customer analytics business insights customer researchInsights come in many flavors. Customer insights. Consumer insights. Competitor insights.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

The Insights Beat: Plan For New Data & Analytics Supplies

Srividya Sridharan

age of the customer artificial intelligence (AI) translytical databases B2B AI computer vision data literacySummer’s lease hath all too short a date. It always seems to pass by in the blink of an eye, and this year was no exception. Though I am excited for cooler temperatures and the prismatic colors of New England in the fall, I am sorry to see summer come to an end. The end […].

Voice Of The Attendee: Data & Analytics Strategy, AI/ML, CX And Growth

Srividya Sridharan

age of the customer artificial intelligence (AI) big data customer insights data analysis data insights data mining and collection data science machine learning predictive analytics text analytics advanced analytics artificial intelligence B2B customer analytics business insights business intelligence customer analytics data catalog data management data strategy information management insights-driven business

Why Cleaner Marketing Data is Essential for IT


In a world where B2B companies clash over who gets to be on top in terms of sales, numbers play a pretty big part. The idea is to generate as many B2B leads as possible. Many would think setting up an efficient B2B lead generation strategy across multiple channels is the main challenge.

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4 Different Ways AI is Going to Rule Lead Generation in Near Future


For automatic generation and client segmentation AI has unified into the workflows of B2B and B2C marketers. Marketers have seen lead generation as one of the toughest challenges.

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Integrated Customer Engagement: The Need of the Hour!


As the crisis continues to unfold, it is paramount that B2B companies keep their customers engaged through the economic situation. How these B2B companies plan to engage their customers today, will determine the success of these enterprises tomorrow, at the dawn of a COVID-free world.

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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 5: COVID-19 and Changing Business Landscape in Australia


But because of COVID-19, digital transformation is helping B2B models trying to replicate successful B2C models. Let’s see it from B2C and B2B perspective. PODCAST: COVID 19 | Redefining Digital Enterprises. Episode 5: COVID-19 and Changing Business Landscape in Australia.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. The Google Small Business page on Facebook is an example of a B2B strategy. Are you at a B2B company? Maybe the problem is B2B.

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BRIDGEfunnel Awarded the Best ML/AI Implementation at CYPHER 2019


An AI-powered Guided Selling product that does automated win-loss analysis and sales tactic recommendation at scale, BRIDGEfunnel is built to transform the way B2B deals are closed. Bangalore, October 1, 2019.

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28 Sales Reports Examples You Can Use For Daily, Weekly or Monthly Reports


Hereafter are some examples of B2B and retail KPIs you can track in this sales reporting template. a) B2B Daily Reports To Control Your Operations. Here we will take a look at specific reports and KPIs you can track on a weekly basis based on a B2B and retail perspective. a) Track Your Weekly B2B Sales With These Reports. Telephone cold calling is another invaluable B2B KPI that can tell you which weekdays are the most promising for outbound calls.

Big Data Ingestion: Parameters, Challenges, and Best Practices


to perform B2B operations. Variety: Variety signifies the different types of data such as semi-structured, unstructured or heterogeneous data that can be too disparate for enterprise B2B networks.

Ontotext Knowledge Graph Platform: The Modern Way of Building Smart Enterprise Applications


The main market driver generating demand for knowledge graphs is that B2B clients are on the lookout for intelligent knowledge management solutions that work the same way as the solutions Apple, Amazon, Google and Microsoft provide to their B2C users.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:

Sales Bookings Forecasting Engine for a Global Cloud and Virtualization Major


Our client, a global cloud and virtualization major, was looking to achieve a B2B revenue forecast from disparate sources—several tiers of the organization, a dynamic competitor landscape and varying density of data and mix of products at different life stages. Case study. Sales Bookings Forecasting Engine for a Global Cloud and Virtualization Major. Business Context.

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Top 10 IT & Technology Buzzwords You Won’t Be Able To Avoid In 2020


First an issue for B2C businesses who have to adjust to permanently changing consumers habit, it has reached the more defined, traditional working-style professional world, and B2B companies are increasingly moving towards mobile first – or at least, “mobile too”.

12 Marketing Reports Examples You Can Use For Annual, Monthly, Weekly And Daily Reporting Practice


As we know, LinkedIn is a powerful business network that can generate numerous B2B promotional results such as increased engagement, number of followers, and, ultimately, leads.

Take Advantage Of Professional Social Media Reports – Examples & Templates


With more than 500 million members , of about 61 million users are senior-level influencers, the potential in the B2B environment increases each year. “In Social Media, the “squeaky wheel” gets the oil.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

5 Ingenious Ways To Use Big Data For Customer Engagement

Smart Data Collective

Another poll found 71% of B2B companies use personalization. Big data is changing the direction of our economy in unprecedented ways. Every business should look for ways to monetize big data and use it to optimize your business model.

5 Reasons Why AI-Analytics is more than just a Buzzword in 2020


AI Adoption is becoming increasingly rampant among B2B companies. As technology innovates year after year, AI-powered analytics has likewise evolved, while keeping a decade-long marathon-paced trend in popularity.

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Extended Planning: Sales Performance Management


According to Gartner’s 2020 SPM report, 40% of B2B companies with over 100 salespeople will have an SPM solution in place by 2022. This week we are pleased to welcome one of our valued Jedox Partners in the USA as a guest to the Jedox Blog.

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The Anatomy of User Behavior

Mixpanel on Data

So for a B2B product, it often makes much more sense to look at retention through the time window of one week. Understanding how people use your product begins with tracking their actions.

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

How to integrate third party applications with Microsoft Dynamics 365


Such integration allows B2B companies and enterprises to leverage all tools and resources of Microsoft to get their business done.

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Is Big Data the Saviour of the Aging Telecommunications Industry?

Smart Data Collective

From the BSS perspective, Comarch’s portfolio of products for telecommunications covers tools for both retail and enterprise (B2B) billing, charging and revenue management, a self-enablement platform, and sales/ordering tools.

Q&A Tuesday with Nathan One: Digital Transformation in the Age of Big Data

Jet Global

As a B2B technology implementation specialist, he works closely with companies to explore tech-driven opportunities and obstacles standing in front of them.

Data as Experience: The Customer Role

Perficient Data & Analytics

B2B: These are even more complex customers. Complex Services: Many services you sell to your customers, especially on the B2B side tend to be pretty complex. This is a continuation of my Data As Experience Series. The last post was on the Executive Role. The Customer. Many companies tend to overlook customers.

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Five Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

BRIDGEi2i Newsletter: Q1 2019 Recap


BRIDGEfunnel is BRIDGEi2i’s AI-powered guided selling product that leverages advanced analytics expertise and proprietary algorithms in B2B sales transformation to accelerate the bottom-of-the-funnel sales process. BRIDGEi2i Connect: Quarterly Newsletter.

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Have You Stashed Enough Cash?

Andrew White

What the Economist article does nicely is explain the sequence and linkages between each stage of the funding process, through the entire economy, starting with the consumer and then through B2B, including the backstops: banking and ultimately the central banks.

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Challenging Churn with Customer Success Analytics


In the B2B subscription economy, we’re all well acquainted with the popular adage: it’s more expensive to acquire a new customer than it is to keep a current customer happy.

The Very Best Digital Metrics For 15 Different Companies!

Occam's Razor

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure.

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

An Overview of Sales Analytics in Event Industry


Commercial sales analytics is still in its evolutionary stage with even the most advanced B2B commercial sales analytics programs not being fully used or utilized properly.

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When Data Warehousing Met the Events Industry


According to reports, the Business-To-Business (B2B) events industry revenue worldwide amounted to 30.3 Welcome to the smart age. Technology has spread its roots to almost all realms of business, so much so that ‘smart’ has become today’s norm.

The Great British Plug and Industry Standards

Andrew White

Yes, I have seen some small benefits through the use of standards to help with B2B sharing of data, in the area of consolidated classified procurement data to help with supplier negotiation.

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Best Practices for Optimizing Distributor Profitability

The Kini Group

Distributors rely on their customers – retailers and B2B businesses – to create pull-through demand and sell for them. Here’s the rub – when retailers and B2B businesses buy products in bulk, they expect discounts.

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.