Integrated Data Pipelines Make Magento 2 A Premier B2B Solution

Smart Data Collective

In March, Hubspot talked about the shift towards incorporating big data into marketing pipelines in B2B campaigns. “A A modern B2B sales pipeline is a treasure trove of data to model and improve, providing insights that are critical to performance,” writes Hubspot author Dan Tyre.

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Understanding The Phenomenal Impact of Social Data on B2B Funnels

Smart Data Collective

For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. You need access to quality social data to build a better B2B sales funnel model. Why is Social Media Data Important to B2B Funnels? How Social Media Data Impacts Your B2B Funnels.

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Achieve B2B Goals with Email Marketing Automation


Because B2B businesses face prolonged buying cycles, marketing strategies need to focus on efforts to establish communication between your brand and leads. Many B2B businesses have now turned to email marketing automation platforms to maintain and establish a complicated buyer atmosphere.

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Treehouse Technology Group Named Top B2B Service Provider and Top Data Analytics Company by Clutch


Treehouse Technology Group (TTG) is thrilled to announce that it has been recognized by Clutch as a top B2B service provider in New England and top 10 data analytics consultancy in Massachusetts.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Treehouse Technology Group Named Top B2B Service Provider and Top Data Analytics Company by Clutch


Treehouse Technology Group (TTG) is thrilled to announce that it has been recognized by Clutch as a top B2B service provider in New England and top 10 data analytics consultancy in Massachusetts.

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Treehouse Technology Group Awarded as Top B2B Service Provider and Top Data Analytics Company by Clutch


Treehouse Technology Group (TTG) is thrilled to announce that it has been recognized by Clutch as a top B2B service provider in New England and top 10 data analytics consultancy in Massachusetts.

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Salesforce DMP, Financial Services Cloud & B2B Analytics Intro

Perficient Data & Analytics

B2B Marketing Analytics Demo. B2B Marketing Analytics Demo. With B2B Marketing Analytics, you can see the impact of your marketing, without needing a data scientist. Cloud Customer Experience Data & Analytics Digital Experience Financial Services Organizational Change Management Salesforce analytics b2b cloud CRM DMP field service financial services cloud marketing Release Notes salesforce self service sfdcMust-Know Salesforce Updates.

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The Insights Beat: Save Your Data Strategy From A Nosedive

Forrester's Customer Insights

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. advanced analytics age of the customer customer analytics customer insights data insights data management digital intelligence master data management predictive analytics B2B customer analytics big data fabric data strategy insights-driven business machine learning

The Insights Beat: Get Smarter About Your Competitors, Customers And Company

Forrester's Customer Insights

age of the customer business intelligence competitive intelligence customer analytics data management market research master data management B2B customer analytics business insights customer researchInsights come in many flavors. Customer insights. Consumer insights. Competitor insights. Market insights. Company insights. Operational insights. Process insights. Sales insights. Marketing insights….you you get the drift.

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The Insights Beat: Future-Proof Your Insights Capability

Forrester's Customer Insights

advanced analytics big data data insights B2B analytics business insights data commercializaiton data economy hadoop insights-driven business insights-driven organization sparkLast month, our featured research focused on building the foundation of an insights-driven business. This month, it’s time to start renovating, quickly. While every house needs a strong foundation, you also need to know when to start renovating to future-proof its value.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

The Insights Beat: Plan For New Data & Analytics Supplies

Forrester's Customer Insights

age of the customer artificial intelligence (AI) translytical databases B2B AI computer vision data literacySummer’s lease hath all too short a date. It always seems to pass by in the blink of an eye, and this year was no exception. Though I am excited for cooler temperatures and the prismatic colors of New England in the fall, I am sorry to see summer come to an end. The end […].

Voice Of The Attendee: Data & Analytics Strategy, AI/ML, CX And Growth

Forrester's Customer Insights

age of the customer artificial intelligence (AI) big data customer insights data analysis data insights data mining and collection data science machine learning predictive analytics text analytics advanced analytics artificial intelligence B2B customer analytics business insights business intelligence customer analytics data catalog data management data strategy information management insights-driven business

Intent Data 101: What B2Bs Need To Know About This Information

Smart Data Collective

Intent data providers will search for behavior that indicates an interest in engaging your unique B2B’s products or services and direct that information to your B2B’s sales and marketing teams, who can then learn how to best leverage B2B intent data to increase conversions. Once you have both access to intent data and a means to make raw data into something usable , you need to have a strategy for applying the data to your B2B to improve processes and increase sales.

Why We’re Excited About the New HCL Commerce v9.1

Sirius Computer Solutions

to support either a B2B or B2C model. Blog B2B B2C Cloud Commerce Digital eCommerce HCL Commerce omni-channel commerce PWA SPA storefront

Why Cleaner Marketing Data is Essential for IT


In a world where B2B companies clash over who gets to be on top in terms of sales, numbers play a pretty big part. The idea is to generate as many B2B leads as possible. Many would think setting up an efficient B2B lead generation strategy across multiple channels is the main challenge. Without an effective data cleansing system in place, you are given the grunt work of overseeing each B2B.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Thai startup Pomelo pivots to fashion tech platform amid pandemic


The women’s fashion firm, which started as an online business in 2013, plans to launch its business-to-business (B2B) unit, Prism, next month to offer services like demand planning and logistics for other fashion and lifestyle brands, chief executive David Jou said in an interview.

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Exclusive: French IT firm Atos makes $10 billion DXC takeover approach -sources


A tie-up with DXC would boost Atos' presence in the United States, giving it access to a wide range of clients and B2B products including analytics and cloud applications as well as IT outsourcing services. By Pamela Barbaglia.

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Google disputes Texas' suit claiming unfair advertising sales practices


Unlike some B2B companies in this space, a consumer internet company like Google has an incentive to maintain a positive user experience and a sustainable internet.

PODCAST: COVID19 | Redefining Digital Enterprises – Episode 8: COVID-19 and Changing Facets of Customer Engagement


It’s important for B2B enterprises to stay engaged with their customer as they go through the scenario planning exercise. He has over two decades of industry experience across high-tech B2B organizations, such as Cisco, HP and Gartner.

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7 Data-Driven Lead Generation Strategies That Drive Growth

Delivering sales-ready leads is a constant challenge for B2B marketers. Check out these 7 strategies to find and target high-value prospects who are ready to buy, and motivate them to act.

How dirty data affect your business and how to cleanse it


B2B and B2C companies rely heavily on their customer contact data to ensure that the marketing message reaches the target audience at the right time. Clean data is the backbone of modern-day businesses.

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3 Reasons Why Your Company Needs Recommendation Engines


In B2B sales, a product recommendation engine is also useful because it can provide upsell suggestions for your sales representatives. Recommendation engines are widely used to make more sales and improve customer retention.

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4 Different Ways AI is Going to Rule Lead Generation in Near Future


For automatic generation and client segmentation AI has unified into the workflows of B2B and B2C marketers. Marketers have seen lead generation as one of the toughest challenges.

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Integrated Customer Engagement: The Need of the Hour!


As the crisis continues to unfold, it is paramount that B2B companies keep their customers engaged through the economic situation. How these B2B companies plan to engage their customers today, will determine the success of these enterprises tomorrow, at the dawn of a COVID-free world.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

The future of Enterprise Sales is AI powered Digital Sales


Face to face meetings, traditional networking events and other sales tactics that require human contact have lost favor and B2B sales is on the verge of a makeover. The future of Enterprise Sales is AI powered Digital Sales.

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Customer Retention Dashboard & Metrics Examples For Modern Companies


Especially in the SaaS B2B area, where different packages and subscription models have immense value in defining the quality of the company, the possibility to establish itself on the market, and generate sustainable development.

What Data-Driven Marketers Must Know About Salesforce & CRM

Smart Data Collective

In fact, as per stats, 93% of B2B marketers use email channels for distributing content and 72% of customers prefer email as their main channel for business communication. After all, it is believed that most B2B Business would use SFA as a tool to manage their business.

Is Machine Learning Changing Our Approach to Asset Management?

Smart Data Collective

Business-to-business (B2B) transactions are becoming faster and more secure thanks to various apps and software. Wealth and asset management has come a long way, evolving through the use of artificial intelligence, or AI solutions.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. With these higher order bit taken care of, let's look at each Social Network to identify if we, as a B2B or B2C business, should be on that network, and, if yes, what should our participation strategy be. The Google Small Business page on Facebook is an example of a B2B strategy. Are you at a B2B company? Maybe the problem is B2B.

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28 Sales Reports Examples You Can Use For Daily, Weekly or Monthly Reports


Hereafter are some examples of B2B and retail KPIs you can track in this sales reporting template. a) B2B Daily Reports To Control Your Operations. Here we will take a look at specific reports and KPIs you can track on a weekly basis based on a B2B and retail perspective. a) Track Your Weekly B2B Sales With These Reports. Telephone cold calling is another invaluable B2B KPI that can tell you which weekdays are the most promising for outbound calls.

Customer Data Analytics is Critical to the Future of Account-Based Marketing

Smart Data Collective

That means, this marketing tactic is mainly used by B2B organizations. Conversely, once you do that, you’ll have the ability to polish your Account-Based Marketing strategy and cater to your B2B customers more closely.

WEBCAST: Analytics Through the Lens of Conversational AI


Starting out as a software engineer, Kishore developed several B2B enterprise applications for BRIDGEi2i in the areas of Supply Chain and Sales, across CPG and Enterprise Technology industries. WEBCAST: Analytics Through the Lens of Conversational AI.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:

Digital Marketing in the Post COVID-19 World


The image below illustrates the findings from McKinsey B2B Decision Maker Pulse Survey, April 7, 2020. B2B buyers are not just in search of a Digital Experience but an Exemplary Digital Experience. Digital Marketing in the Post COVID-19 World.

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How Data Analytics Is Revolutionizing The Future Of eCommerce In 2020

Smart Data Collective

Forrester estimates that in the US, B2B eCommerce will reach $1.8 trillion by 2023 and constitute 17% of all B2B sales. This year, B2B eCommerce is expected to double the value of B2C eCommerce. B2B companies have been on the internet for years.

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Sales Bookings Forecasting Engine for a Global Cloud and Virtualization Major


Our client, a global cloud and virtualization major, was looking to achieve a B2B revenue forecast from disparate sources—several tiers of the organization, a dynamic competitor landscape and varying density of data and mix of products at different life stages. Case study. Sales Bookings Forecasting Engine for a Global Cloud and Virtualization Major. Business Context.

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PODCAST: COVID19 | Redefining Digital Enterprises – Episode 13: Digital Sales Enablement is a gamechanger in the post-COVID era


In order to bring more value to the table in post COVID times, B2B sales organisations today are continuously looking out for the right insights to pursue the right opportunities. How do you see B2B sales transforming in this scenario? The B2B sales landscape was all set to transform.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.