INDUSTRY INSIGHTS YOUR PEERS ARE READING
From the BSS perspective, Comarch’s portfolio of products for telecommunications covers tools for both retail and enterprise (B2B) billing, charging and revenue management, a self-enablement platform, and sales/ordering tools. MORE
So for a B2B product, it often makes much more sense to look at retention through the time window of one week. Understanding how people use your product begins with tracking their actions. MORE
This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. (Jeremy Vale and Paolo Santamaria contributed to this post.) MORE
Intent data providers will search for behavior that indicates an interest in engaging your unique B2B’s products or services and direct that information to your B2B’s sales and marketing teams, who can then learn how to best leverage B2B intent data to increase conversions. Once you have both access to intent data and a means to make raw data into something usable , you need to have a strategy for applying the data to your B2B to improve processes and increase sales. MORE
B2B Marketing Analytics Demo. B2B Marketing Analytics Demo. With B2B Marketing Analytics, you can see the impact of your marketing, without needing a data scientist. Must-Know Salesforce Updates. What You Need to Know About Financial Services Cloud. MORE
It’s usually much lower than the invoice price in B2B environments. However, building one for each transaction can get exhausting and become a drain on resources for mid-market or larger B2B businesses. How much price are you really keeping from each of your sales transactions? MORE
Perhaps some kind of B2B sales. Today, a simple lesson that so many of us miss at great peril. In fact in your role, at this very moment, your company is making a mistake in terms of how it values your impact on the business. MORE
Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. MORE
Distributors rely on their customers – retailers and B2B businesses – to create pull-through demand and sell for them. Here’s the rub – when retailers and B2B businesses buy products in bulk, they expect discounts. MORE
In a world where B2B companies clash over who gets to be on top in terms of sales, numbers play a pretty big part. The idea is to generate as many B2B leads as possible. Many would think setting up an efficient B2B lead generation strategy across multiple channels is the main challenge. MORE
The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco. MORE
An AI-powered Guided Selling product that does automated win-loss analysis and sales tactic recommendation at scale, BRIDGEfunnel is built to transform the way B2B deals are closed. Bangalore, October 1, 2019. MORE
B2B: These are even more complex customers. Complex Services: Many services you sell to your customers, especially on the B2B side tend to be pretty complex. This is a continuation of my Data As Experience Series. The last post was on the Executive Role. The Customer. Many companies tend to overlook customers. MORE
Even though most B2B marketers are bought into Account-Based Marketing (ABM), very few of them are actually using the strategy to its greatest potential. Top Salesforce Updates You Need to Know. Einstein, Lightning & More: What’s New in Salesforce Sales Cloud in Summer ’18. MORE
Hereafter are some examples of B2B and retail KPIs you can track in this sales reporting template. a) B2B Daily Reports To Control Your Operations. Here we will take a look at specific reports and KPIs you can track on a weekly basis based on a B2B and retail perspective. a) Track Your Weekly B2B Sales With These Reports. Telephone cold calling is another invaluable B2B KPI that can tell you which weekdays are the most promising for outbound calls. MORE
According to reports, the Business-To-Business (B2B) events industry revenue worldwide amounted to 30.3 Welcome to the smart age. Technology has spread its roots to almost all realms of business, so much so that ‘smart’ has become today’s norm. MORE
One of the consistent behaviors in enterprise usage of B2B products is a gap between the rollout of a new version of a product and the actual adoption of that version. Measuring engagement with a business product is difficult. MORE
As a B2B marketer looking to get more heavily involved in web analytics, I'm looking for a place to start – specifically your books. chapter 5 specifically provides advice on B2B and non-ecommerce websites). MORE
They only want to throw up a one page lead-gen form if they are B2B. There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. MORE
Cynthia Koeneker shares how Salesforce’s updates could enable the healthcare industry as a whole to move to a B2C2B model, versus a B2B model, for patient data. How Salesforce is Creating Connected Care with Updates to Salesforce Health Cloud at #HIMSS19. MORE
age of the customer artificial intelligence (AI) translytical databases B2B AI computer vision data literacySummer’s lease hath all too short a date. It always seems to pass by in the blink of an eye, and this year was no exception. Though I am excited for cooler temperatures and the prismatic colors of New England in the fall, I am sorry to see summer come to an end. The end […]. MORE
In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. The Google Small Business page on Facebook is an example of a B2B strategy. Are you at a B2B company? Maybe the problem is B2B. MORE
age of the customer business intelligence competitive intelligence customer analytics data management market research master data management B2B customer analytics business insights customer researchInsights come in many flavors. Customer insights. Consumer insights. Competitor insights. MORE
A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. Culture is a stronger determinant of success with data than anything else. Including data. MORE
to perform B2B operations. Variety: Variety signifies the different types of data such as semi-structured, unstructured or heterogeneous data that can be too disparate for enterprise B2B networks. MORE
The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Ok All that is the same, no matter if you are a b2b, b2c, b2a (business to aliens, yes they do exist!). Here are a few things that are different with b2b. MORE
A 2017 white paper produced by Harvard Business Review in collaboration with Apttus states that “B2B revenue generation processes offer huge opportunities to benefit from the (AI) technologies.” THE CURRENT STATE OF AI IN SALES: Just like the story of AI, the story of sales too is a series of advancements. In a specific way, the current state of AI in sales is a convergence of advancements in various disciplines that hold tremendous potential to transform the world of sales. MORE
That’s fine if the provider sticks only to the role of B2B technology service provider. Before we get into this important issue I have to declare a disinterest. I’m not a cloud analyst at Gartner. I don’t cover the vendors or their offerings. I can’t tell you which one is best under different circumstances. I have many colleagues who can help you with those decisions. MORE
In the B2B world, when time truly does equal money, slow lead response time and the inability to provide timely accurate quotes directly affect the win rate. Do You Need a CPQ Solution? MORE
advanced analytics big data data insights B2B analytics business insights data commercializaiton data economy hadoop insights-driven business insights-driven organization sparkLast month, our featured research focused on building the foundation of an insights-driven business. MORE
Dinesh’s areas of expertise include IoT, Application/Data integration, BPM, Analytics, B2B, API management, Microservices, and Mobility. MORE
B2B businesses with a strong and strategic presales process consistently achieve win rates of more than 40%, according to McKinsey research. That’s 10 to 15 points higher than usual. Unfortunately, presales professionals are still often overshadowed by the sales reps who close the final deal. MORE
Our client, a global cloud and virtualization major, was looking to achieve a B2B revenue forecast from disparate sources—several tiers of the organization, a dynamic competitor landscape and varying density of data and mix of products at different life stages. Case study. Sales Bookings Forecasting Engine for a Global Cloud and Virtualization Major. Business Context. MORE
The question of “whether” no longer arises, but rather of “how” According to McKinsey the sales potential for digitized products in the B2B environment is even twice as high as in the B2C sector! Let’s get digital – The Internet of Things (IoT) has an outstanding influence on the relationship between companies and their customers. Companies now face the challenge of placing attractive digital offerings so as not to fall behind. MORE
Data above is for a B2B website with no ecommerce. Data below is for a non-ecommerce, B2B website.). Ok, enough of all this B2B and non-ecommerce stuff. My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). MORE
In the B2B subscription economy, we’re all well acquainted with the popular adage: it’s more expensive to acquire a new customer than it is to keep a current customer happy. MORE
B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. MORE
BRIDGEfunnel is BRIDGEi2i’s AI-powered guided selling product that leverages advanced analytics expertise and proprietary algorithms in B2B sales transformation to accelerate the bottom-of-the-funnel sales process. BRIDGEi2i Connect: Quarterly Newsletter. MORE
Identify the Real Business Profitability Point: B2B. Let's say you are a company that belongs to one of my absolute favorite B2B entities, Danaher Corporation. This is not easy work, especially in B2B companies. MORE
B2B Related Topics Perficient Data & Analytics
MAY 7, 2018
B2B Marketing Analytics Demo. B2B Marketing Analytics Demo. With B2B Marketing Analytics, you can see the impact of your marketing, without needing a data scientist. Must-Know Salesforce Updates. What You Need to Know About Financial Services Cloud.
Srividya Sridharan
JUNE 12, 2019
This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. (Jeremy Vale and Paolo Santamaria contributed to this post.)
Srividya Sridharan
MARCH 12, 2019
advanced analytics big data data insights B2B analytics business insights data commercializaiton data economy hadoop insights-driven business insights-driven organization sparkLast month, our featured research focused on building the foundation of an insights-driven business.
Srividya Sridharan
SEPTEMBER 10, 2019
age of the customer artificial intelligence (AI) translytical databases B2B AI computer vision data literacySummer’s lease hath all too short a date. It always seems to pass by in the blink of an eye, and this year was no exception. Though I am excited for cooler temperatures and the prismatic colors of New England in the fall, I am sorry to see summer come to an end. The end […].
Speaker: Rene Kolga, Senior Director of Product and Marketing, Nyotron
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Srividya Sridharan
APRIL 4, 2019
age of the customer business intelligence competitive intelligence customer analytics data management market research master data management B2B customer analytics business insights customer researchInsights come in many flavors. Customer insights. Consumer insights. Competitor insights.
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DataFloq
MAY 13, 2019
In a world where B2B companies clash over who gets to be on top in terms of sales, numbers play a pretty big part. The idea is to generate as many B2B leads as possible. Many would think setting up an efficient B2B lead generation strategy across multiple channels is the main challenge.
bridgei2i
OCTOBER 3, 2019
An AI-powered Guided Selling product that does automated win-loss analysis and sales tactic recommendation at scale, BRIDGEfunnel is built to transform the way B2B deals are closed. Bangalore, October 1, 2019.
datapine
AUGUST 20, 2019
to perform B2B operations. Variety: Variety signifies the different types of data such as semi-structured, unstructured or heterogeneous data that can be too disparate for enterprise B2B networks.
datapine
JUNE 13, 2019
Hereafter are some examples of B2B and retail KPIs you can track in this sales reporting template. a) B2B Daily Reports To Control Your Operations. Here we will take a look at specific reports and KPIs you can track on a weekly basis based on a B2B and retail perspective. a) Track Your Weekly B2B Sales With These Reports. Telephone cold calling is another invaluable B2B KPI that can tell you which weekdays are the most promising for outbound calls.
Occam's Razor
NOVEMBER 2, 2015
In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. The Google Small Business page on Facebook is an example of a B2B strategy. Are you at a B2B company? Maybe the problem is B2B.
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bridgei2i
JULY 4, 2019
Our client, a global cloud and virtualization major, was looking to achieve a B2B revenue forecast from disparate sources—several tiers of the organization, a dynamic competitor landscape and varying density of data and mix of products at different life stages. Case study. Sales Bookings Forecasting Engine for a Global Cloud and Virtualization Major. Business Context.
bridgei2i
AUGUST 28, 2019
BRIDGEfunnel is BRIDGEi2i’s AI-powered guided selling product that leverages advanced analytics expertise and proprietary algorithms in B2B sales transformation to accelerate the bottom-of-the-funnel sales process. BRIDGEi2i Connect: Quarterly Newsletter.
Smart Data Collective
JULY 19, 2019
From the BSS perspective, Comarch’s portfolio of products for telecommunications covers tools for both retail and enterprise (B2B) billing, charging and revenue management, a self-enablement platform, and sales/ordering tools.
Mixpanel on Data
MARCH 21, 2019
So for a B2B product, it often makes much more sense to look at retention through the time window of one week. Understanding how people use your product begins with tracking their actions.
Perficient Data & Analytics
MARCH 11, 2019
B2B: These are even more complex customers. Complex Services: Many services you sell to your customers, especially on the B2B side tend to be pretty complex. This is a continuation of my Data As Experience Series. The last post was on the Executive Role. The Customer. Many companies tend to overlook customers.
BizAcuity
FEBRUARY 15, 2019
Commercial sales analytics is still in its evolutionary stage with even the most advanced B2B commercial sales analytics programs not being fully used or utilized properly.
BizAcuity
FEBRUARY 1, 2019
According to reports, the Business-To-Business (B2B) events industry revenue worldwide amounted to 30.3 Welcome to the smart age. Technology has spread its roots to almost all realms of business, so much so that ‘smart’ has become today’s norm.
Cloudera
FEBRUARY 4, 2019
Dinesh’s areas of expertise include IoT, Application/Data integration, BPM, Analytics, B2B, API management, Microservices, and Mobility.
Occam's Razor
JUNE 7, 2017
The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. Here’s a B2B example, a company I think well of… Cisco.
Occam's Razor
MAY 2, 2017
B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure.
The Kini Group
OCTOBER 17, 2016
Distributors rely on their customers – retailers and B2B businesses – to create pull-through demand and sell for them. Here’s the rub – when retailers and B2B businesses buy products in bulk, they expect discounts.
Sisense
MAY 22, 2019
In the B2B subscription economy, we’re all well acquainted with the popular adage: it’s more expensive to acquire a new customer than it is to keep a current customer happy.
CONTACT Software
OCTOBER 17, 2017
The question of “whether” no longer arises, but rather of “how” According to McKinsey the sales potential for digitized products in the B2B environment is even twice as high as in the B2C sector! Let’s get digital – The Internet of Things (IoT) has an outstanding influence on the relationship between companies and their customers. Companies now face the challenge of placing attractive digital offerings so as not to fall behind.
Occam's Razor
JANUARY 20, 2010
The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much. Ok All that is the same, no matter if you are a b2b, b2c, b2a (business to aliens, yes they do exist!). Here are a few things that are different with b2b.
Sisense
SEPTEMBER 15, 2019
One of the consistent behaviors in enterprise usage of B2B products is a gap between the rollout of a new version of a product and the actual adoption of that version. Measuring engagement with a business product is difficult.
Mark Raskino
OCTOBER 1, 2017
That’s fine if the provider sticks only to the role of B2B technology service provider. Before we get into this important issue I have to declare a disinterest. I’m not a cloud analyst at Gartner. I don’t cover the vendors or their offerings. I can’t tell you which one is best under different circumstances. I have many colleagues who can help you with those decisions.
Perficient Data & Analytics
FEBRUARY 15, 2019
Cynthia Koeneker shares how Salesforce’s updates could enable the healthcare industry as a whole to move to a B2C2B model, versus a B2B model, for patient data. How Salesforce is Creating Connected Care with Updates to Salesforce Health Cloud at #HIMSS19.
Occam's Razor
MAY 20, 2013
Identify the Real Business Profitability Point: B2B. Let's say you are a company that belongs to one of my absolute favorite B2B entities, Danaher Corporation. This is not easy work, especially in B2B companies.
bridgei2i
FEBRUARY 8, 2019
A 2017 white paper produced by Harvard Business Review in collaboration with Apttus states that “B2B revenue generation processes offer huge opportunities to benefit from the (AI) technologies.” THE CURRENT STATE OF AI IN SALES: Just like the story of AI, the story of sales too is a series of advancements. In a specific way, the current state of AI in sales is a convergence of advancements in various disciplines that hold tremendous potential to transform the world of sales.
Occam's Razor
AUGUST 11, 2014
Data above is for a B2B website with no ecommerce. Data below is for a non-ecommerce, B2B website.). Ok, enough of all this B2B and non-ecommerce stuff. My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline).
Perficient Data & Analytics
FEBRUARY 19, 2019
In the B2B world, when time truly does equal money, slow lead response time and the inability to provide timely accurate quotes directly affect the win rate. Do You Need a CPQ Solution?
The Kini Group
SEPTEMBER 19, 2016
It’s usually much lower than the invoice price in B2B environments. However, building one for each transaction can get exhausting and become a drain on resources for mid-market or larger B2B businesses. How much price are you really keeping from each of your sales transactions?
Occam's Razor
DECEMBER 9, 2013
Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value.
Perficient Data & Analytics
APRIL 30, 2018
Even though most B2B marketers are bought into Account-Based Marketing (ABM), very few of them are actually using the strategy to its greatest potential. Top Salesforce Updates You Need to Know. Einstein, Lightning & More: What’s New in Salesforce Sales Cloud in Summer ’18.
The Kini Group
AUGUST 1, 2016
B2B businesses with a strong and strategic presales process consistently achieve win rates of more than 40%, according to McKinsey research. That’s 10 to 15 points higher than usual. Unfortunately, presales professionals are still often overshadowed by the sales reps who close the final deal.
Occam's Razor
DECEMBER 8, 2017
Perhaps some kind of B2B sales. Today, a simple lesson that so many of us miss at great peril. In fact in your role, at this very moment, your company is making a mistake in terms of how it values your impact on the business.
Occam's Razor
DECEMBER 12, 2016
They only want to throw up a one page lead-gen form if they are B2B. There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization.
Occam's Razor
APRIL 21, 2014
As a B2B marketer looking to get more heavily involved in web analytics, I'm looking for a place to start – specifically your books. chapter 5 specifically provides advice on B2B and non-ecommerce websites).
Occam's Razor
OCTOBER 24, 2016
A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. Culture is a stronger determinant of success with data than anything else. Including data.
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