CIO Business Intelligence

SEPTEMBER 11, 2024

Oracle has updated its Unity Customer Data Platform (CDP) with new features to help enterprises improve customer experience and engagement, and optimize marketing spend.

B2B 142

B2B Sales Enterprise Manufacturing 142

Smart Data Collective

JANUARY 5, 2021

For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. You need access to quality social data to build a better B2B sales funnel model. Why is Social Media Data Important to B2B Funnels? You can’t analyze the efficacy of your B2B social media marketing efforts without raw data.

B2B 122

B2B Sales Big Data Marketing 122

Smart Data Collective

NOVEMBER 11, 2021

However, data analytics technology can be just as useful with regards to creating a successful B2B business. One of the benefits of data analytics in B2B marketing is with using digital signage. For B2B companies, digital signage may not be the first thing that comes to mind when developing a marketing strategy.

B2B 112

B2B Data mining Big Data Marketing 112

Smart Data Collective

JUNE 29, 2022

A professional email signature is a must-have for any B2B marketer. Email marketing is a critical part of any successful B2B marketing plan. The post 10 Essential Data-Driven B2B Email Marketing Strategies appeared first on SmartData Collective. Test Different Professional Email Signature.

B2B 106

B2B Data-driven Marketing Strategy 106

CIO Business Intelligence

JULY 23, 2023

When you think of B2B products, chances are you don’t picture the seamless, intuitive user experience that comes alongside the best of B2C products. While B2B user experience focuses on providing in-depth content and adaptability, the B2C user experience delivers ease of use and, in the best cases, customer delight.

B2B 68

B2B Enterprise Software Management 68

Decision Management Solutions

MARCH 31, 2022

McKinsey recently published a great piece aimed at B2B companies called The new B2B growth equation. This focused on how B2B Customers want an “ always-on, personalized, omnichannel experience ”. What this means for B2B sellers is a need to deliver excellence across a wide range of channels – 10 or more according to McKinsey.

B2B 72

B2B Sales Interactive Marketing 72

Srividya Sridharan

FEBRUARY 22, 2023

Over 100 analyst-led sessions, detailed case studies and success stories, and unparalleled networking opportunities are just a few of the things that B2B marketing, sales, and product leaders can expect at this year’s event.

B2B 52

B2B Sales Marketing Management 52

TDAN

OCTOBER 6, 2020

Because B2B businesses face prolonged buying cycles, marketing strategies need to focus on efforts to establish communication between your brand and leads. Many B2B businesses have now turned to email marketing automation platforms to maintain and establish a complicated buyer atmosphere.

B2B 52

B2B Marketing Strategy Data Strategy 52

TreehouseTechGroup

NOVEMBER 3, 2020

Treehouse Technology Group (TTG) is thrilled to announce that it has been recognized by Clutch as a top B2B service provider in New England and top 10 data analytics consultancy in Massachusetts.

B2B 87

B2B Data Analytics Technology Analytics 87

TDAN

NOVEMBER 2, 2021

Data is the new oil. It’s cheaper, more plentiful, and just as valuable. However, it’s also one of the most challenging aspects of business. As customer data becomes increasingly important to your success, you need to manage it well. As a business, your most valuable asset is customer data. Data can be used to identify […].

B2B 80

B2B Management IT Business Intelligence 80

Mark Raskino

JULY 29, 2020

So if you are in a B2B business here is something I can be fairly confident of: Customers you have never met, from places you have never heard of, are wondering if you can supply what they need. Often I find myself trying to quickly assimilate a speciality industrial B2B product category that I have never thought about before.

B2B 59

B2B Insurance Sales Marketing 59

TreehouseTechGroup

NOVEMBER 3, 2020

Treehouse Technology Group (TTG) is thrilled to announce that it has been recognized by Clutch as a top B2B service provider in New England and top 10 data analytics consultancy in Massachusetts.

B2B 52

B2B Data Analytics Technology Analytics 52

TreehouseTechGroup

NOVEMBER 3, 2020

Treehouse Technology Group (TTG) is thrilled to announce that it has been recognized by Clutch as a top B2B service provider in New England and top 10 data analytics consultancy in Massachusetts.

B2B 52

B2B Data Analytics Technology Analytics 52

CIO Business Intelligence

SEPTEMBER 9, 2024

Los pagos B2B comprenden, hoy en día, alrededor del 35% del volumen total de transacciones a lo largo y ancho del globo. La misión de la organización, fiel a su legado, radica en “ofrecer soluciones de pago B2B especializadas, innovadoras y ágiles para clientes corporativos”.

B2B 83

B2B Digital Transformation 83

CIO Business Intelligence

APRIL 25, 2024

According to Oracle, this capability will help marketing, and sales teams find the right members of B2B buying groups for marketing activation and direct sales engagement.

B2B 128

B2B IT Sales Marketing 128

Smart Data Collective

NOVEMBER 18, 2021

B2B business, in particular, brings a unique set of challenges that B2C companies don’t face. Below, we will explore how you can use big data wisely to make your B2B startup one of the 2 in 5 that becomes profitable. In comes a lucrative b2b customer loyalty programme as the savior. The world of B2B is now worth over $1.8

Data Strategy 124

Data Strategy B2B Strategy Big Data 124

Corinium

SEPTEMBER 6, 2021

MONDAY, 6 SEPTEMBER 2021 – Corinium Global Intelligence (“Corinium” or “the Group”), the global B2B information service provider of events and market intelligence company, has announced its acquisition of RE•WORK today. RE•WORK is the leading events provider for deep learning as well as applied AI.

B2B 435

B2B Deep Learning Digital Transformation Data Processing 435

Smart Data Collective

APRIL 7, 2022

While eCommerce giants like Amazon transformed the B2C retail landscape, traditional channels continued to dominate in the B2B sector. However, as evidenced by a recent McKinsey report, the past several years have turned that upside down with an explosive growth in B2B eCommerce.

B2B 106

B2B Sales Big Data Cost-Benefit 106

CIO Business Intelligence

DECEMBER 19, 2023

Naturally, zero trust architecture is perfectly designed to address this trifecta of needs Zero trust for B2B partners Internal employees are not the only humans who need secure, performant access to IT systems. B2B suppliers, customers, and other partners also have legitimate access requirements.

B2B 80

B2B IoT Internet of Things Modeling 80

Corinium

MAY 22, 2019

Over it's lifetime Facebook has become possibly the biggest B2C/B2B marketing channel available to marketers. The platform is a mass generator of big customer data that holds immense potential value for making smarter marketing decisions.

Marketing 150

Marketing B2B Data Science IT 150

CIO Business Intelligence

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. Last year, Sitecore polled B2B marketers about their perceptions of the metaverse , which at the time was thought to be the next frontier in experiential marketing. Artificial Intelligence

Marketing 90

Marketing B2B Experimentation Cost-Benefit 90

CIO Business Intelligence

APRIL 22, 2024

Some of the services and components of the platform include cloud API and application integration, Cloud B2B Gateway, Cloud Integration, API Manager and API Center, and data integration among others. On the other hand, Informatica offers similar services via its Intelligent Data Management Cloud (IDMC) platform.

Reporting 105

Reporting B2B Enterprise Software 105

Smart Data Collective

NOVEMBER 20, 2022

Also, if you’re dealing with other businesses, you can employ big data analytics tools to examine b2b data and find out information such as hidden patterns, market trends, and more. You can use these data to achieve clarity in pricing, which can be crucial in the business-to-business (B2B) sector.

Big Data 130

Big Data Sales Marketing B2B 130

Srividya Sridharan

JUNE 12, 2019

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. Is Your Data Strategy Lacking? Time To Sound The Alarm In order to compete in the age of […].

Data Strategy 92

Data Strategy Strategy B2B Data-driven 92

bridgei2i

SEPTEMBER 21, 2021

Today enterprises are navigating across a spectrum of technologies powered by the Internet, cloud computing, and mobile applications, which have changed how B2B enterprises engage and transact with their customers. Currently, B2B buyers are increasingly opting towards omnichannel experiences.

Enterprise 98

Enterprise B2B Data-driven Sales 98

IBM Big Data Hub

JUNE 30, 2023

​ B2B companies are under unexpected pressure to deliver digital experiences on par with those in the consumer space, and capturing customer loyalty is trickier than ever.​ Provide an enhanced ordering experience to customers while accelerating growth and profitability.

B2B 62

B2B Manufacturing Consulting Forecasting 62

IBM Big Data Hub

SEPTEMBER 6, 2023

Add generative AI to your marketing toolkit In the IBM survey, CMOs cited content creation and editing, SEO and social media marketing as the top B2B use cases for generative AI capabilities. 1 In regard to B2B marketing function, these leaders called out lead generation and sales nurturing as the top use cases.

Marketing 112

Marketing Strategy B2B Cost-Benefit 112

CIO Business Intelligence

DECEMBER 19, 2023

CTM Cloud, the sole local cloud service provider in Macao, China , used Huawei Cloud Stack to build an on-premises B2B cloud that ensures data is not transferred outside Macao. Huawei Cloud Stack also empowered Dialog’s customers in Sri Lanka to access services from the Huawei public cloud.

Marketing 98

Marketing B2B Finance Consulting 98

Dataiku

FEBRUARY 14, 2022

CoEnterprise is an award-winning B2B software and professional services company headquartered in New York City. This is a blog post from our friends at CoEnterprise.

B2B 59

B2B Business Analytics Software Analytics 59

CIO Business Intelligence

JULY 25, 2023

The suite consists of multiple products such as B2C Commerce, B2B Commerce, Order Management, Commerce Marketplace, and Payments. The Commerce Cloud is a product suite aimed at helping organizations create unified buying experiences for their customers across channels, including mobile, social, and web.

B2B 86

B2B IT Advertising Sales 86