B2B Customer Data Management

The Data Administration Newsletter

Data is the new oil. It’s cheaper, more plentiful, and just as valuable. However, it’s also one of the most challenging aspects of business. As customer data becomes increasingly important to your success, you need to manage it well. As a business, your most valuable asset is customer data.

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5 Ways B2B Companies Can Use Analytics for Pricing

Smart Data Collective

We all know how difficult it can be to get the pricing right in B2B contexts. This article will walk you through 5 top B2B pricing models that you should consider when determining your own strategy. Why Is It Important To Use Get B2B Pricing Right?

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Integrated Data Pipelines Make Magento 2 A Premier B2B Solution

Smart Data Collective

In March, Hubspot talked about the shift towards incorporating big data into marketing pipelines in B2B campaigns. “A A modern B2B sales pipeline is a treasure trove of data to model and improve, providing insights that are critical to performance,” writes Hubspot author Dan Tyre.

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Understanding The Phenomenal Impact of Social Data on B2B Funnels

Smart Data Collective

For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. You need access to quality social data to build a better B2B sales funnel model. Why is Social Media Data Important to B2B Funnels? How Social Media Data Impacts Your B2B Funnels.

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Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

A professional email signature is a must-have for any B2B marketer. Email marketing is a critical part of any successful B2B marketing plan. The post 10 Essential Data-Driven B2B Email Marketing Strategies appeared first on SmartData Collective.

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Achieve B2B Goals with Email Marketing Automation


Because B2B businesses face prolonged buying cycles, marketing strategies need to focus on efforts to establish communication between your brand and leads. Many B2B businesses have now turned to email marketing automation platforms to maintain and establish a complicated buyer atmosphere.

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The Top 5 Requirements Clients have for their B2B Suppliers

Decision Management Solutions

McKinsey recently published a great piece aimed at B2B companies called The new B2B growth equation. This focused on how B2B Customers want an “ always-on, personalized, omnichannel experience ”.

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5 Ways to Use Digital Signage for Data-Centric B2B Companies

Smart Data Collective

However, data analytics technology can be just as useful with regards to creating a successful B2B business. One of the benefits of data analytics in B2B marketing is with using digital signage. We have frequently talked about the merits of using big data for B2C businesses.

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Treehouse Technology Group Named Top B2B Service Provider and Top Data Analytics Company by Clutch


Treehouse Technology Group (TTG) is thrilled to announce that it has been recognized by Clutch as a top B2B service provider in New England and top 10 data analytics consultancy in Massachusetts.

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Treehouse Technology Group Named Top B2B Service Provider and Top Data Analytics Company by Clutch


Treehouse Technology Group (TTG) is thrilled to announce that it has been recognized by Clutch as a top B2B service provider in New England and top 10 data analytics consultancy in Massachusetts.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

Treehouse Technology Group Awarded as Top B2B Service Provider and Top Data Analytics Company by Clutch


Treehouse Technology Group (TTG) is thrilled to announce that it has been recognized by Clutch as a top B2B service provider in New England and top 10 data analytics consultancy in Massachusetts.

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[podcast] Anticipating customer needs is the future of B2B sales


Nuts and bolts go together and without them, most construction wouldn't be strong or safe. Profast, based in Ireland specializing in these essential items and ensures many iconic buildings, schools and industrial parks remain standing across Europe.

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Dear CEO, does your B2B website need a “how to buy from us” page?

Mark Raskino

So if you are in a B2B business here is something I can be fairly confident of: Customers you have never met, from places you have never heard of, are wondering if you can supply what they need. Here’s the horrible reality of many, perhaps most, B2B company websites.

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Data is key to e-commerce success at Hein Electric Supply


American electrical wholesale distributor redeploys Phocas to restore data confidence and help company with B2B ecommerce initiatives. case study wholesale distribution sales electrical executive ERP

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The Insights Beat: Save Your Data Strategy From A Nosedive

Forrester's Customer Insights

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. advanced analytics age of the customer customer analytics customer insights data insights data management digital intelligence master data management predictive analytics B2B customer analytics big data fabric data strategy insights-driven business machine learning

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

7 Types Key Channel Incentive Programs to boost ROI


” This age-old adage is perfectly relevant for manufacturers and B2B companies who are using or planning to leverage channel incentive programs. At LoyaltyXpert, we have designed a wide range of channel loyalty programs for all types and sizes of B2B companies in various industries.

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The Insights Beat: Get Smarter About Your Competitors, Customers And Company

Forrester's Customer Insights

age of the customer business intelligence competitive intelligence customer analytics data management market research master data management B2B customer analytics business insights customer researchInsights come in many flavors. Customer insights. Consumer insights. Competitor insights. Market insights. Company insights. Operational insights. Process insights. Sales insights. Marketing insights….you you get the drift.

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Why Cleaner Marketing Data is Essential for IT


In a world where B2B companies clash over who gets to be on top in terms of sales, numbers play a pretty big part. The idea is to generate as many B2B leads as possible. Many would think setting up an efficient B2B lead generation strategy across multiple channels is the main challenge. Without an effective data cleansing system in place, you are given the grunt work of overseeing each B2B.

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The Insights Beat: Plan For New Data & Analytics Supplies

Forrester's Customer Insights

age of the customer artificial intelligence (AI) translytical databases B2B AI computer vision data literacySummer’s lease hath all too short a date. It always seems to pass by in the blink of an eye, and this year was no exception. Though I am excited for cooler temperatures and the prismatic colors of New England in the fall, I am sorry to see summer come to an end. The end […].

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

The Insights Beat: Future-Proof Your Insights Capability

Forrester's Customer Insights

advanced analytics big data data insights B2B analytics business insights data commercializaiton data economy hadoop insights-driven business insights-driven organization sparkLast month, our featured research focused on building the foundation of an insights-driven business. This month, it’s time to start renovating, quickly. While every house needs a strong foundation, you also need to know when to start renovating to future-proof its value.

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Voice Of The Attendee: Data & Analytics Strategy, AI/ML, CX And Growth

Forrester's Customer Insights

age of the customer artificial intelligence (AI) big data customer insights data analysis data insights data mining and collection data science machine learning predictive analytics text analytics advanced analytics artificial intelligence B2B customer analytics business insights business intelligence customer analytics data catalog data management data strategy information management insights-driven business

IT 34

Intent Data 101: What B2Bs Need To Know About This Information

Smart Data Collective

Intent data providers will search for behavior that indicates an interest in engaging your unique B2B’s products or services and direct that information to your B2B’s sales and marketing teams, who can then learn how to best leverage B2B intent data to increase conversions. Once you have both access to intent data and a means to make raw data into something usable , you need to have a strategy for applying the data to your B2B to improve processes and increase sales.

Oracle opens up ERP app platform, updates Fusion Cloud offerings


B2B service automates transactions among Oracle customers Claiming to reduce the cost of doing business, Oracle has added a set of services, dubbed B2B Commerce, designed to integrate and automate business-to-business transactions.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Exclusive: French IT firm Atos makes $10 billion DXC takeover approach -sources


A tie-up with DXC would boost Atos' presence in the United States, giving it access to a wide range of clients and B2B products including analytics and cloud applications as well as IT outsourcing services. By Pamela Barbaglia.

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Why We’re Excited About the New HCL Commerce v9.1

Sirius Computer Solutions

to support either a B2B or B2C model. Blog B2B B2C Cloud Commerce Digital eCommerce HCL Commerce omni-channel commerce PWA SPA storefront

Thai startup Pomelo pivots to fashion tech platform amid pandemic


The women’s fashion firm, which started as an online business in 2013, plans to launch its business-to-business (B2B) unit, Prism, next month to offer services like demand planning and logistics for other fashion and lifestyle brands, chief executive David Jou said in an interview.

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Google disputes Texas' suit claiming unfair advertising sales practices


Unlike some B2B companies in this space, a consumer internet company like Google has an incentive to maintain a positive user experience and a sustainable internet.

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Many organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. After reading, you’ll gain insight into the following components:

From Citizen Data Scientist to Citizen Data Steward


CoEnterprise is an award-winning B2B software and professional services company headquartered in New York City. This is a blog post from our friends at CoEnterprise.

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Use a Data Strategy to Make Your Startup Profitable

Smart Data Collective

B2B business, in particular, brings a unique set of challenges that B2C companies don’t face. Below, we will explore how you can use big data wisely to make your B2B startup one of the 2 in 5 that becomes profitable. The world of B2B is now worth over $1.8

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3 Reasons Why Your Company Needs Recommendation Engines


In B2B sales, a product recommendation engine is also useful because it can provide upsell suggestions for your sales representatives. Recommendation engines are widely used to make more sales and improve customer retention.

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Corinium acquires RE•WORK


MONDAY, 6 SEPTEMBER 2021 – Corinium Global Intelligence (“Corinium” or “the Group”), the global B2B information service provider of events and market intelligence company, has announced its acquisition of RE•WORK today.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

4 Different Ways AI is Going to Rule Lead Generation in Near Future


For automatic generation and client segmentation AI has unified into the workflows of B2B and B2C marketers. Marketers have seen lead generation as one of the toughest challenges.

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How dirty data affect your business and how to cleanse it


B2B and B2C companies rely heavily on their customer contact data to ensure that the marketing message reaches the target audience at the right time. Clean data is the backbone of modern-day businesses.

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Join the CIO Experts Network


B2B technology experts are an invaluable part of our strategy to inform and engage with technology decision-makers who rely on CIO.com, CSOonline.com, and other Foundry editorial brands.

Ease of implementation, ROI dominate software buying decisions: report


Ease of implementation and return on investment (ROI), combined with ease of use, continue to dominate the business to business (B2B) software buying process, according to a report from software marketplace G2.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.