2022 Big Data Customer Analytics Data-driven 
Smart Data Collective
DECEMBER 17, 2021
Business Intelligence is the collection, storage, analysis, and reporting of data to make better business decisions. It can refer to predictive analytics or even “big data.” Business Intelligence is the process of using raw data and analyzing it to get insights into a company’s performance.
Boris Evelson
AUGUST 25, 2022
Firms with advanced insights-driven business (IDB) capabilities continue to outpace their competition and deliver better growth than less mature firms. In our latest updated research, we found that: More […].
AWS Big Data
MARCH 26, 2024
This view is used to identify patterns and trends in customer behavior, which can inform data-driven decisions to improve business outcomes. For example, you can use C360 to segment and create marketing campaigns that are more likely to resonate with specific groups of customers.
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