Sisense and Adobe: Custom Analytics + Custom Visuals


The Sisense data and analytics platform already gives you unparalleled flexibility when it comes to what you can do with your data as you embed insights into your product. Now, enhanced integration with two heavy-hitter Adobe Creative Cloud programs, XD and Photoshop, takes your ability to create and deploy custom visuals to new heights. It’s not just enough for your app to employ data and analytics in interesting, compelling ways, it also needs to look great.

Boost Engagement, Drive Better Decisions with Custom Analytics


Developing analytic apps is a bold new direction for product teams. The Toolbox is where we talk development best practices, tips, tricks, and success stories to help you build the future of analytics and empower your users with the insights and actions they need.


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Data Visualization Libraries to Enhance Your Custom Analytics


Data visualizations are a vital part of embedded analytics. Dig into this report on the future of analytics to understand why! Plotly: Open source visualizations for your analytic apps. It is actually a platform that helps you build analytic apps with graphs.

Announcing the 2013 Customer Analytics & Measurement Survey

Srividya Sridharan

Last year, we published The State of Customer Analytics 2012 (subscription required) based on the results of our annual customer analytics adoption survey where we uncovered key trends of how customer analytics practitioners use and adopt various advanced analytics across the customer lifecycle and highlighted challenges and drivers associated with customer analytics.

Random Forest vs Neural Networks for Predicting Customer Churn


2019 Dec Tutorials, Overviews Churn Customer Analytics Neural Networks Random ForestsLet us see how random forest competes with neural networks for solving a real world business problem.

Win, Serve And Retain Customers With 15 Customer Analytics Methods

Srividya Sridharan

Customer analytics takes center stage in the age of the customer for firms trying to understand and predict customer behavior. From descriptive to predictive methods, customer insights (CI) professionals can apply a wide array of analytics methods to behavioral customer data. customer insightsCI professionals have a lot to consider when deciding on the right portfolio of […].

Top 10 Big Data CRM Tools To Increase Business Sales

Smart Data Collective

One of the most important applications of big data is with building relationships with customers. These software tools rely on sophisticated big data algorithms and allow companies to boost their sales, business productivity and customer retention.

How To Build Your Own Feedback Analysis Solution


Automating the analysis of customer feedback will sound like a great idea after reading a couple hundred reviews. Building an NLP solution to provide in-depth analysis of what your customers are thinking is a serious undertaking, and this guide helps you scope out the entire project.

Customer Segmentation Using K Means Clustering


Customer Segmentation can be a powerful means to identify unsatisfied customer needs. 2019 Nov Tutorials, Overviews Clustering Customer Analytics K-means Python SegmentationThis technique can be used by companies to outperform the competition by developing uniquely appealing products and services.

Customer Segmentation for R Users


This article shows you how to separate your customers into distinct groups based on their purchase behavior. 2019 Sep Tutorials, Overviews Customer Analytics R SegmentationFor the R enthusiasts out there, I demonstrated what you can do with r/stats, ggradar, ggplot2, animation, and factoextra.

The Insights Beat: Get Smarter About Your Competitors, Customers And Company

Forrester's Customer Insights

Customer insights. All types of enterprise data (big, medium, small and petite), as well as external data fuel these insights and make you smarter about how you engage with your customers, […]. age of the customer business intelligence competitive intelligence customer analytics data management market research master data management B2B customer analytics business insights customer researchInsights come in many flavors.

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The Insights Beat: Save Your Data Strategy From A Nosedive

Forrester's Customer Insights

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. advanced analytics age of the customer customer analytics customer insights data insights data management digital intelligence master data management predictive analytics B2B customer analytics big data fabric data strategy insights-driven business machine learning

Voice Of The Attendee: Data & Analytics Strategy, AI/ML, CX And Growth

Forrester's Customer Insights

Over 300 data and analytics leaders will gather to share, learn and get inspired! It’s T minus two weeks to Forrester’s 2nd Data Strategy & Insights Forum in Austin, TX. For those of you who have already registered and planning to attend, you answered one key question during the registration process: What is your top […].

“Customer Experience” Is Not the New “CRM”

Jenny Sussin

Customer experience (CX) is not the just CRM rebranded, and this is something which is often misunderstood in the marketplace. Some of that is likely due to providers renaming their CRM solutions to something CX-related, some of it is because both start with “C, Customer.” Both encompass strategies and technologies to benefit the customer and play a yin and yang sort of role depending on where an organization is in the development of their customer-centric approach.

Wallets are Opening for CX Technology

Jenny Sussin

That thing that has been a top 5 C-level priority for the past few years, “customer experience,” is getting a lot of tech investment. Our latest survey (client access only) analyzed by four of our customer experience (CX) analysts: Olive Huang , Ed Thompson , Nick Ingelbrecht and Melissa Davis , gave us some great new data showing that wallets are opening for CX technology. Voice of the Customer (VOC…also not surprising…).

Move From Insight To Impact: Data Strategy & Insights 2020

Forrester - Business Intelligence

And data, analytics, and AI are going to drive this future. These capabilities are becoming more crucial to stay ahead of uncertainty and change and get smarter about every aspect of your business: your customers, your suppliers and partners, your competitors, your employees, your processes, your operations, and your markets. The digital future is here.

Use Text Analytics Technologies To Handle Mountains Of Unstructured Data

Forrester's Customer Insights

First, enterprise information architects should consider general purpose text analytics platforms. These are capable of handling most if not all text analytics use […]. Enterprises are sitting on mountains of unstructured data – 61% have more than 100 Tb and 12% have more than 5 Pb! Luckily there are mature technologies out there that can help.

The Insights Beat: Spring Has Sprung — Get Your Data And Analytics Tools In Order

Srividya Sridharan

Age of the Customer AI Insights Customer Insights Data Insights machine learning automated machine learning big data fabric customer analytics data architecture data commercialization data economy data virtualizationThe time of year has finally arrived when the sun lingers on the horizon longer and longer, life creeps back into the trees, and weather forecasts look much more favorable.

5 Keys to Finding Success With Adobe Target

Sirius Computer Solutions

The presenters showcased examples of amazing user experiences and unparalleled customer journeys. They flashed metrics on the screen touting massive gains in conversions and boasted about decreasing costs of customer acquisition. I want to tell you a tale that may sound familiar.

Data Strategy & Insights 2019: Reimagine To Reinvent

Forrester's Customer Insights

advanced analytics analytics applications artificial intelligence (AI) customer analytics data insights data management data quality & data governance predictive analytics privacy web analytics promotedDiscover the themes and topics we'll be tackling at this year's Data Strategy & Insights Forum.

Everything you wanted to know about SAP Leonardo but were afraid to ask

Boris Evelson

advanced analytics agile analytics applications application development methodologies artificial intelligence (AI) big data blockchain branding business intelligence cognitive computing customer analytics predictive analytics text analytics Leonardo SAPLarge enterprise software vendors seem to be enamoured with using the names of historical figures or literary characters as brand names.

The Insights Beat: Spring Has Sprung — Get Your Data And Analytics Tools In Order

Forrester's Customer Insights

Age of the Customer AI Insights customer insights data insights machine learning automated machine learning big data fabric customer analytics data architecture data commercialization data economy data virtualization

The Insights Beat: The Times They Are A-Changin’

Forrester's Customer Insights

advanced analytics age of the customer business intelligence customer analytics data governance data insights ambient data governance insights-driven city location intelligence

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Meet the newest Data Superheros: The Sixth Annual Data Impact Awards Finalists Are…


From AI models that power retail customer decision engines to utility meter analysis that disables underperforming gas turbines, these finalists demonstrate how machine learning and analytics have become mission-critical to organizations around the world. These thought leaders in data management and analytics represent all areas of the industry from executives and industry analysts to professors and media experts.

The Insights Beat: Quash The Groundhog Day Effect In Your Insights Journey

Forrester's Customer Insights

i] But it’s not always rosy for you as a data, analytics, and insights leader. advanced analytics artificial intelligence (AI) business intelligence customer analytics customer insights data insights digital intelligence master data management analytics artificial intelligence business insights data management data science insights-driven organization predictive analyticsIt’s early February.

What customer centric corporate culture really means and why it is so important


Driving profitable growth with deeper customer insights. Newly created mission statements changing to a customer centric culture from corporate leaders are critical and important first steps however, without more, employees will return to their current behaviors as soon as the messages are read and the town hall meetings have ended. Over time these behavior changes become the new norm and your customer centric culture slowly begins to evolve.

BI vendor landscape is going through significant changes – what can you do to protect your investments?

Forrester's Customer Insights

advanced analytics business intelligence customer analytics google Looker salesforce Tableau SoftwareThe Business Intelligence (BI) market is going through a round of significant consolidation. Earlier this month Sisense acquired Periscope Data, last week Google announced its intention to acquired Looker, and today Salesforce announced the intention to acquired Tableau Software.

Building Analytic Apps: Essential Reading for Developers in Quarantine


Tools of the Trade is your destination for data and analytics skill building: From dashboards and reports to embedding analytics and building custom analytic apps to SQL secrets and data deep-dives, whatever you need to know to be better at your job, you can find it here.

The Customer Insights Research Team Is Hiring!

Srividya Sridharan

Gone are the days when we have to “sell” the idea of using customer and marketing data to drive better business decisions. The sheer scale and diversity of customer data will provide rich new sources of insight and allow firms to effectively engage with customers using enterprise marketing technologies. In fact, customer analytics solutions, one […]. customer analytics customer insights customer intelligence

Azure Marketplace features Cloudera Customer 360 offering


Individually, these companies deliver great value to customers, so imagine the business outcomes and customer benefits made possible when two or more of these companies develop a joint offering. The offering informs decision making and marketing spend for greater ROI, while also enabling organizations to better understand and engage their customers by: Providing actionable insights based on a variety of data points.

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Doing a 180 on Customer 360 – The Preferred Path to Customer Insights


451 Research Analyst Sheryl Kingstone, and Cloudera’s Steve Totman recently discussed how a growing number of organizations are replacing legacy Customer 360 systems with Customer Insights Platforms ( watch the replay here ). In this blog post, Sheryl outlines how next-gen CIP applications are delivering a better customer experience, and why businesses are relying on CIPs as their preferred path to customer insights.

The cost of not embarking on a customer 360 strategy


Gartner’s recently released report “Master Data Management Forms the Basis of a Trusted 360-Degree View of the Customer,” shares the results of an executive survey highlighting several key points, including that customer initiatives, are among CEOs’ top five priorities in 2018. Often, organizations that are new to the big data journey, and evaluating the investment of embarking on a customer 360 strategy, are intrigued by the prospect but deterred by the unknown.

Take Customer Experience Back to the Future with Data


Delivering a positive and memorable customer experience is the cornerstone of nearly every organization. Each year, companies invest millions of dollars in programs and solutions that aim to improve the customer experience and provide valuable customer insights, but what if for the answer, they only had to look back to the future? It also conveyed a commitment by the bank, showing that they valued the customer’s business and were invested in their future.

Participate In Our TechRadar™ Research On Customer Analysis Methods

Srividya Sridharan

Customer insights professionals have many customer analytics methods (sub's reqd) to choose from today to perform behavioral customer analysis, and new techniques emerge as the complexity of customer data increases. Analysis of customer data involves the use of data-mining and statistical methods that span descriptive and predictive analytics. But how do you decide which customer analysis methods […].

Six Strategies for Advancing Customer Knowledge: Bringing Data Together


I often meet with our customers to help them understand how to connect modern technology to business success. The broad nature of customer insights across industries and use cases means that there is no one single journey applicable for all users. Cloudera and TDWI have recently partnered to outline key attributes to success for implementing customer insight solutions. In this blog we will focus on the critical first step to advancing customer knowledge. .

Analytics Democratization Continues As KXEN Finds A New Home

Srividya Sridharan

SAP today announced plans to acquire KXEN, a provider of predictive analytics technology. This is an interesting development for both companies and highlights the focus on the democratization of predictive analytics, especially for marketers. The proposed deal puts the spotlight on two shifts in the analytics landscape: […]. customer analytics customer insights predictive analytics

Banco Bradesco


The customer analytics are transforming Bradesco to become the bank of the future, scaling insights and accelerating time-to-value Vantage scales in-database R/Python models on 70M clients.

Customer big data analytics: an overview


Is your business among those taking the most from customer analytics? Read our new business intelligence blog post to check

Customer Intelligence: Analytics That Brings Actionable Customer Insights


In this article, ScienceSoft answers the question “What is customer intelligence?” and explains what gains customer analytics tools offer to businesses

Should Marketeers ditch the concept of Millennials as everyone wants to be treated this way, right?


It is very easy to think this may be true as future generations of consumers, such as Gen Z, desire many of the same customer interactions and experiences from brands as millennials. As a brand, if young people comprise a large component of your target customer, then it is essential for you to understand similarities and differences of each so you can create the right message on the right medium for them. Drive profitable growth with deeper customer insights.

Improve Business Agility by Hiring a DataOps Engineer


The agile alliance defines “ business agility ” as the ability of an organization to sense changes internally or externally and respond accordingly in order to deliver value to its customers. Data-driven companies sense change through data analytics.

How Companies Are Using Big Data to Boost Sales


According to Forbes, the impact of big data has been about 48% on the new age customer analytics, 21% on operational analytics, 12% on compliance/fraud, 10% on new product/service innovation, 10% on enterprise data. Further, it has been a top tool for influencing how marketing managers have been able to gauge Customer Value Analytics (CVA), allowing them to deliver a highly consistent and improved customer experience across all channels.

How to Use Artificial Intelligence to Improve Customer Experiences?


How to Use Artificial Intelligence to Improve Customer Experiences? The terms artificial intelligence and customer experience have been thrown around a lot in the last decade. All of this data can be eventually used to optimize all business investments into customer experiences.