How can CIOs Build Business Value with Business Analytics?
Smart Data Collective
JUNE 16, 2022
While we are at it, Gartner’s 2022 report on business composability further pushes the need for analytics. This sales/marketing funnel can consume insights from BA to predict the probability of upselling. However, the market trends in the post-pandemic era ask for rapid adoption and CIOs are at the helm of that transformation.
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