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Fundamentals of Data Mining

Data Science 101

This data alone does not make any sense unless it’s identified to be related in some pattern. Data mining is the process of discovering these patterns among the data and is therefore also known as Knowledge Discovery from Data (KDD). Machine learning provides the technical basis for data mining.

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Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

For example in ads, experiments using cookies (users) as experimental units are not suited to capture the impact of a treatment on advertisers or publishers nor their reaction to it. Recently, we presented some basic insights from our effort to measure and predict long-term effects at KDD 2015 [1]. 2] Ron Kohavi, Randal M.