Advertising and KDD - Data Leaders Brief

Fundamentals of Data Mining

Data Science 101

OCTOBER 31, 2019

Data mining is the process of discovering these patterns among the data and is therefore also known as Knowledge Discovery from Data (KDD). This could be used for creating targeted advertising that varies according to the customer profile and as a result, increases the conversion rate.

Data mining

Data mining KDD Data Science Forecasting

Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

For example in ads, experiments using cookies (users) as experimental units are not suited to capture the impact of a treatment on advertisers or publishers nor their reaction to it. Recently, we presented some basic insights from our effort to measure and predict long-term effects at KDD 2015 [1].

Modeling

Modeling Experimentation Knowledge Discovery Testing

Data Leaders Brief

Fundamentals of Data Mining

Experiment design and modeling for long-term studies in ads

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