Experiment design and modeling for long-term studies in ads
The Unofficial Google Data Science Blog
OCTOBER 7, 2015
This is essentially the same as finding a truly useful objective to optimize. This is essentially the same as finding a truly useful objective to optimize. Depending on the average ad quality the different cohorts are exposed to, their willingness to interact with our ads changes over time. For more details see [1] Section 4.
61 
Let's personalize your content