Advertising, KDD and Modeling - Data Leaders Brief

Fundamentals of Data Mining

Data Science 101

OCTOBER 31, 2019

Data mining is the process of discovering these patterns among the data and is therefore also known as Knowledge Discovery from Data (KDD). The models created using these algorithms could be evaluated against appropriate metrics to verify the model’s credibility. Data Mining Models. Classification.

Data mining

Data mining KDD Data Science Forecasting

Experiment design and modeling for long-term studies in ads

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

by HENNING HOHNHOLD, DEIRDRE O'BRIEN, and DIANE TANG In this post we discuss the challenges in measuring and modeling the long-term effect of ads on user behavior. We describe experiment designs which have proven effective for us and discuss the subtleties of trying to generalize the results via modeling.

Modeling

Modeling Experimentation Knowledge Discovery Testing

Data Leaders Brief

Fundamentals of Data Mining

Experiment design and modeling for long-term studies in ads

Webinars

Stay Connected