article thumbnail

The Role of Data Analytics in Football Performance

Smart Data Collective

Sports leagues and teams are using analytics to estimate turn out at various sporting events, predict the performance of individual athletes, identify ways that athletes can improve their performance and improve marketing strategies. We have mentioned that golf players have used data analytics to improve performance.

article thumbnail

Data Analytics Helps Marketers Make the Most of Instagram Stories

Smart Data Collective

Big data technology has significantly changed the marketing profession over the last few years. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI. This technology is understandably very beneficial for marketers as well. Keep reading to learn more.