Smart Data Collective

JANUARY 19, 2022

A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. There is no disputing the fact that big data is invaluable to marketing.

Consulting 98

Consulting Data-driven Marketing Strategy 98

Smart Data Collective

MARCH 30, 2022

Analytics technology is taking the ecommerce industry by storm. Ecommerce companies are expected to spend over $24 billion on analytics in 2025. While there is no debating the huge benefits that analytics technology brings to the ecommerce sector , many experts are pondering what those actual benefits are.

Analytics 116

Analytics Cost-Benefit Testing Dashboards 116

Smart Data Collective

FEBRUARY 20, 2022

This is where big data technology has become so important. A report last July found that 30% of companies have a formal data strategy. These companies tend to have a much better ROI than those without one. One study actually found that companies with a data strategy had 84% higher revenue and 66% higher profits.

Big Data 112

Big Data Management Finance Data-driven 112