Analytics Technologies Data Warehouse Descriptive Analytics Marketing 
Birst BI
OCTOBER 30, 2018
Fortunately, advances in analytic technology have made the ability to see reliably into the future a reality. Today, the most common usage of business intelligence is for the production of descriptive analytics. . Descriptive Analytics: Valuable but limited insights into historical behavior.
Smarten
NOVEMBER 26, 2023
Without business intelligence, the enterprise does not have an objective understanding of what works, what does not work, and how, when and where to make changes to adapt to the market, its customers and its competition. This approach typically focuses on descriptive analytics based on historical data to answer the question “What happened?”
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