O'Reilly on Data

JULY 28, 2020

Without clarity in metrics, it’s impossible to do meaningful experimentation. Ethics and Data Science is a short book that helps developers think through data problems, and includes a checklist that team members should revisit throughout the process. Ongoing monitoring of critical metrics is yet another form of experimentation.

Marketing 362

Marketing Experimentation Metrics Testing 362

CIO Business Intelligence

JUNE 12, 2023

It can be about anything from classic data analysis and advanced data analysis, to robotics or machine learning. The vast majority of companies already have a structure for analytics and machine learning, so we’re already there; it doesn’t add much,” she adds. But maybe the next step for salespeople will be to learn it too.”

Sales 52

Sales Machine Learning Experimentation Deep Learning 52

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. Analytical Thinking: Skills, Interviewing, Value.

Marketing 136

Marketing Analytics Machine Learning Strategy 136