Analytics Business Objectives Data Collection Slice and Dice 
Occam's Razor
JANUARY 12, 2015
The world of digital analytics seems to be insanely complicated. I led a discussion the other day with a collection of people who were brand new to the space and some who were jaded long-term residents of Camp Web Analytics. Digital Analytics Ecosystem: The Inputs. Digital Analytics Ecosystem: The Outputs.
Occam's Razor
APRIL 19, 2010
" "What is a dimension in analytics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. Definitions and standard perspectives on these terms will be covered in this post: Business Objectives. The objectives must be DUMB : Doable. Dimensions.
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