Occam's Razor

NOVEMBER 5, 2012

I love this quote from Richard Branson: Complexity is your enemy. It is hard to make something simple. Is there any place Mr. Branson's words are more relevant than our big data world ? The Data Presentation Challenge. We can see that it it showing research data from the awesome Google Consumer Barometer.

Analytics 142

Analytics Metrics Visualization Dashboards 142

Occam's Razor

JANUARY 31, 2017

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. Don't fragment data, don't forget higher order bits. The end result in all these cases is that data efforts come to naught.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Occam's Razor

JANUARY 7, 2007

So to make up for that this post covers some of the “technical” best practices around tracking with your web analytics tools, especially if you are using JavaScript tags. Often the job of implementation is left to the friendly neighborhood IT person and your web analytics vendor. 7: Redirects, be aware of them. #

Analytics 93

Analytics Data Collection Reporting Marketing 93

Occam's Razor

JANUARY 7, 2014

Every indicator we have is that companies are investing more in every facet of analytics. There is an analytics ladder of awesomeness each company needs to climb, and it just takes time. First… it is important to realize that big data's big imperative is driving big action. You know what your Return on Analytics is!

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

JULY 13, 2017

I believe deeply in the value of making data accessible. In service of that belief, there are few things that bring me as much joy as visualizing data (smart segmentation comes close). By design none of them from the world of digital analytics, though I’ll stay connected to that world from a how could you use this idea perspective.

Visualization 124

Visualization Strategy Interactive Statistics 124