Occam's Razor

AUGUST 9, 2021

Almost all metrics you currently use have one common thread: They are almost all backward-looking. If you want to deepen the influence of data in your organization – and your personal influence – 30% of your analytics efforts should be centered around the use of forward-looking metrics. All metrics.

Metrics 142

Metrics Analytics Key Performance Indicator Predictive Modeling 142

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. Let's go!

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

OCTOBER 23, 2006

0 Ownership of web analytics: Business. What compounds the challenge is that we all have this deep tendency to make decisions that come from who we are influenced from our life experiences. Start with measuring these Outcomes metrics (revenue, leads, profit margins, improved product mix, number of new customers etc).

Data-driven 117

Data-driven Metrics KPI Reporting 117