B2B Data Collection Experimentation ROI 
Occam's Razor
MARCH 23, 2010
Having two tools guarantees you are going to be data collection, data processing and data reconciliation organization. It is possible that you'll be the exception and build the first clickstream data warehouse where you'll deliver positive ROI (against the Total Cost of Ownership ). Likely not.
datapine
JANUARY 31, 2022
For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Ultimately, business intelligence and analytics are about much more than the technology used to gather and analyze data.
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