Web Analytics 2.0 Book: In Stores Now!!
Occam's Razor
NOVEMBER 13, 2009
This is a collection of major reasons I think people fail at web analytics, and of course I boldly try to share how to avoid that fate. Behavior targeting, dashboards, accuracy, data mining, predictive analytics, and, the thing you'll appreciate the most IMHO, five steps for intelligent analytics evolution!
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