The Complete Digital Analytics Ecosystem: How To Win Big
Occam's Razor
JANUARY 12, 2015
For eCommerce site X, Conversion Rate might be a KPI because their current objectives are tied to reversing key business trends. The key is knowing what your business objectives are. Helpful post: You Are What You Measure, So Choose Your KPIs (Incentives) Wisely! ]. You need to slice! You need to dice!
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