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Variance and significance in large-scale online services

The Unofficial Google Data Science Blog

by AMIR NAJMI Running live experiments on large-scale online services (LSOS) is an important aspect of data science. But the fact that a service could have millions of users and billions of interactions gives rise to both big data and methods which are effective with big data.

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LSOS experiments: how I learned to stop worrying and love the variability

The Unofficial Google Data Science Blog

Variance reduction through conditioning Suppose, as an LSOS experimenter, you find that your key metric varies a lot by country and time of day. And since the metric average is different in each hour of day, this is a source of variation in measuring the experimental effect. Obviously, this doesn’t have to be true.