You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!
Occam's Razor
APRIL 23, 2012
Yes, data is important. Helps make marketing better. Find insights. While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. This metric has been in every tool since we started torturing web server logs to measure hits (!). Makes for smart organizations.
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