Social Media Analytics: Twitter: Quantitative & Qualitative Metrics
Occam's Razor
NOVEMBER 24, 2009
Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Sadly execution and analysis of these new social media channels has been hobbled by old world thinking. Much to the benefit of the rest of us. Twitter Analytics.
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