Web Analytics: Frequently Asked Questions And Direct Answers
Occam's Razor
FEBRUARY 7, 2011
If you are in a company this is easier to get done as you have access to people and at least some data (even if the site is not tagged). If you are a consultant then identifying opportunities is a smidgen harder, but you can use your experience with other clients to quantify value. But there is no alternative. I know you know that. :).
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